With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.
Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.
Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.
In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetized inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.
In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
If you’re a DMEXCO pro, you should be fully equipped for this year’s annual meet up in the occasionally sunny Cologne! We’ve compiled a list of all the best events to attend this September. Whether you’re looking for a high-end networking dinner, or a dance party where the weißbier is flowing - IAS has you covered.
IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!