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Category: Guides
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Brand Safety & SuitabilityGuidesGuides

Navigating the ongoing European energy crisis

Protect your brand, support quality news outlets, and avoid funding misinformation According to the World Economic Forum, European gas prices have skyrocketed 8x higher than their 10-year average, throwing the continent into crisis. As Europe navigates this unprecedented energy crisis,...
November 22, 2022
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Unlock brand safety on CTV
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CTV & VideoGuidesUncategorised

Unlock brand safety on CTV

After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers say they have access to a CTV device and nearly two-thirds...
July 8, 2021
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CTV Brand Safety is Scalable and Available Now
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Brand Safety & SuitabilityCTV & VideoFeaturedGuides

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...
March 25, 2021
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Your 2021 guide to the OM SDK
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Efficiency & OptimisationFeaturedGuidesMobile & In-App

Your 2021 guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration! The OM for Open Web Video...
March 22, 2021
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Ad Fraud Essentials Guide
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Ad FraudGuidesResearch

Ad Fraud Essentials Guide

Integral Ad Science introduces its updated Ad Fraud Guide. We are here to make the complex topic of ad fraud easier to understand.
March 30, 2020
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Viewability: a short guide
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GuidesViewability

Viewability: a short guide

When as much as 50% of digital ads are not viewable, it’s no surprise that viewability has become a top concern in digital advertising.
July 3, 2017
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Viewability: the essentials
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GuidesViewability

Viewability: the essentials

It’s no surprise that viewability has become a top concern in digital advertising. This guide gives you an overview of viewability, context into the differences across environments, channels, and devices, steps to improve your viewability, perspectives from buyers and sellers, and key insights into the impact of viewability on consumers.
May 23, 2017
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Ad fraud glossary
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Ad FraudGuides

Ad fraud glossary

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. From ad injection to traffic sourcing, here's your glossary of key ad fraud terms.
April 25, 2017
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