Now more than ever, it is critical for marketers to make every impression count by controlling the quality of media they buy or bid on. It has always been our goal at IAS to help our clients gain transparency into...
In this Quick Bytes video, we guide you through a recent development in digital advertising concerning programmatic buying, Supply Path Optimization
Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than two decades of relying on third-party cookies, the concept of going cookie-free is a digital evolution. As the race against time is on, how can advertisers continue to target and build meaningful connections with audiences in a new privacy-friendly, cookie-free future?
Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...
It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined...
Quick Bytes video on Brand Suitability we help you stay up to date by bringing you a guide and how new innovations brings benefits for digital advertisers.
Watch IAS's Quick Bytes video explaining the latest innovation in digital ad verification and our first video tackles AI and Machine Learning.
In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. Marketers are seeking guidance on how to navigate the best environments for their advertising to appear in and brand safety best practices. Tune in and hear from our panel of experts how our understanding of brand safety & suitability has changed in 2020 and what this means for 2021 and beyond.
CTV & VideoEfficiency & OptimisationFeaturedInsightsProgrammaticProprietary PlatformsPublisherWebinars & Videos
A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.