Tune in to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys
Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.
YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.
Bots exist to trick brands to pay for fraudulent impressions; and fraudsters are profiting in the billions! In this on-demand webinar, we explain the different types of ad fraud and how to effectively protect your media investment.
In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetized inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.
Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion was spent on shopping during the 2018 holiday season, according to eMarketer, the opportunity for marketers is huge.