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Tag: Contextual
Addressing targeting in the cookieless world
https://secure.gravatar.com/avatar/cbf5640c6129c0184f20255a5dd6bc6c?s=80&d=mm&r=g
Contextual TargetingProgrammaticWebinars & Videos

Addressing targeting in the cookieless world

Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting.  After more than two decades of relying on third-party cookies, the concept of going cookie-free is a digital evolution. As the race against time is on, how can advertisers continue to target and build meaningful connections with audiences in a new privacy-friendly, cookie-free future?
March 4, 2021
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