Carter Nicholas joined Integral Ad Science in early 2016 to launch the Spanish and Portuguese operations. Carter brings over 20 years experience in digital advertising and advertising technologies.

Prior to joining IAS, Carter was CEO of eDataSource, the first provider of e-commerce and email marketing insights based on 25 million brand emails per day in actual consumer inboxes.

Before running eDataSource, Carter founded TripConnect, a social network providing travel advice among friends, and prior to that Carter held executive positions at several adtech companies, notably as VP of Media for Southern Europe, Canada and Latin America at DoubeClick.