Jason joined Integral Ad Science in early 2014 to manage the development and strategic direction of the mobile product offering. Jason has 15 years of experience in the mobile space in Europe and Asia Pacific. He has cross-functional experience in technology, product, and business development, and has held senior roles for a number of mobile advertising companies. In 2012, Jason founded and served as CEO of Simplytics, the world’s first agency-side ad server that focused on brand safe measurement for mobile apps and sites. He was responsible for securing Simplytics as the preferred mobile ad server for Starcom EMEA, Omnicom EMEA, and other high-profile agencies. IAS acquired Simplytics in 2014. Jason holds a Bachelor’s degree in Business from Auckland University of Technology.