Tony joined Integral Ad Science in 2019 to lead all aspects of corporate marketing strategy, brand development and communications for the company. He joins from Infogroup, where he served as chief marketing officer, bringing a strong track record of turning data into actionable insights and empowering brands to make more impactful connections with their consumer base.
Prior to joining Infogroup in 2018, he was the global head and vice president of B2B Marketing for Yahoo and Oath, overseeing B2B Marketing, Marketing Strategy, Product Marketing, Sales Learning, and Sales Insights. Before joining Yahoo in January 2010, Tony was with Nielsen’s online division in an APAC-focused role and was based in his native Sydney, Australia. During his time at Nielsen he invented a class-leading technology for measuring brand impact in online environments which saw him working with many key clients including Google, MSN, Yahoo, and Facebook.
Tony holds two Bachelor’s degrees in psychology and commerce and a Master’s degree in strategic marketing from the Australian National University and the University of Wollongong.