{"id":302136,"date":"2023-06-02T11:10:24","date_gmt":"2023-06-02T11:10:24","guid":{"rendered":"https:\/\/integralads.com\/integral-ad-science-insights\/"},"modified":"2023-10-31T10:53:11","modified_gmt":"2023-10-31T10:53:11","slug":"insider","status":"publish","type":"page","link":"https:\/\/integralads.com\/uk\/insider\/","title":{"rendered":"Insider"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"302136\" class=\"elementor elementor-302136 elementor-291659\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9eceb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"95588\" data-id=\"9eceb3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcdcf2 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"96055\" data-id=\"efcdcf2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03db90 elementor-widget elementor-widget-image\" data-id=\"f03db90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-58f566c elementor-section-content-middle elementor-section-height-min-height elementor-section-items-stretch premium-equal-height-yes elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"93631\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"58f566c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbbee03\" data-eae-slider=\"73962\" data-id=\"dbbee03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b226d66 elementor-widget elementor-widget-pix-heading\" data-id=\"b226d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h1 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">The IAS Insider:<br> Quality insights for quality results<\/h1><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-190c8c8 elementor-hidden-mobile\" data-eae-slider=\"8993\" data-id=\"190c8c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ecd3b9 elementor-section-stretched elementor-section-full_width insider-slider elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10457\" data-id=\"2ecd3b9\" data-element_type=\"section\" data-e-type=\"section\" id=\"blog-slider\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131a12b\" data-eae-slider=\"30395\" data-id=\"131a12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ecb1f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"965\" data-id=\"ecb1f1a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1f6581\" data-eae-slider=\"75403\" data-id=\"f1f6581\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629d914 elementor-widget elementor-widget-image\" data-id=\"629d914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"319\" height=\"319\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png\" class=\"attachment-large size-large wp-image-292632\" alt=\"&quot;Insight&quot; written in a green box\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png 319w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-75x75.png 75w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2eb63d5\" data-eae-slider=\"53278\" data-id=\"2eb63d5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8791b96 premium-blog__carousel-yes home-blogs-slider premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"8791b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:20,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;,&quot;arrows_position&quot;:&quot;default&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"302136\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"184\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png\" class=\"attachment-full size-full wp-image-349398\" alt=\"Mitsubishi Case Study - Insider-1\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/uk\/insider\/how-mitsubishi-canada-shifted-digital-performance-into-overdrive\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">How Mitsubishi Canada Shifted Digital Performance into Overdrive<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/uk\/insider\/how-mitsubishi-canada-shifted-digital-performance-into-overdrive\/\" target=\"_self\">\n\t\t\t\tHow Mitsubishi Canada Shifted Digital Performance into Overdrive\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">In the high-stakes race for online car buyers, most automotive brands are burning through marketing budgets on low-quality digital traffic. Mitsubishi Canada decided to change lanes. To maximise the campaign launch for the 2026 Mitsubishi Outlander, they partnered with Integral...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/uk\/insider\/how-mitsubishi-canada-shifted-digital-performance-into-overdrive\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"184\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider.png\" class=\"attachment-full size-full wp-image-349181\" alt=\"The EMEA Challenge - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/uk\/insider\/the-emea-challenge-navigating-brand-suitability-across-languages-and-markets\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/uk\/insider\/the-emea-challenge-navigating-brand-suitability-across-languages-and-markets\/\" target=\"_self\">\n\t\t\t\tThe EMEA Challenge: Navigating Brand Suitability Across Languages and Markets\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Overall, media quality improved in 2025, according to Integral Ad Science\u2019s (IAS) 21st Edition Media Quality Report (MQR). EMEA recorded the highest brand suitability fail rate of any region\u20141.5X the U.S. baseline (indexed at 1.0). Spain stood out at 2.5X...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/uk\/insider\/the-emea-challenge-navigating-brand-suitability-across-languages-and-markets\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"184\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1.png\" class=\"attachment-full size-full wp-image-348937\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/uk\/insider\/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/uk\/insider\/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention\/\" target=\"_self\">\n\t\t\t\tPapyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Executive Summary IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetise users\u2019 reading sessions by running hidden browser activity in the background. While users believe they are simply reading...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/uk\/insider\/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4b3ff8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10335\" data-id=\"4b3ff8e\" data-element_type=\"section\" data-e-type=\"section\" id=\"landing_posts\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415d2c2\" data-eae-slider=\"30285\" data-id=\"415d2c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7446d0b elementor-widget elementor-widget-pix-text\" data-id=\"7446d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" ><div id='filtro'>\n                \t<input type='hidden' name='url_page' id='url_page' value='https:\/\/integralads.com\/uk\/insider\/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention\/' data_wmpl='uk' >\n                    <div class='d-flex justify-content-between py-3'>\n\t\t\t\t\t<p id='p_filter' class='body-2 px-0 m-0 text-uppercase'>Filter by:<\/p>\n\t\t\t\t\t<input class='px-0 text-ias-green-2-text body-2 text-uppercase border-0 bg-transparent' type='button' name='Clear' id='search_clear' value='Clear'>\n\t\t\t\t\t<\/div>\n                    <div class='d-flex justify-content-between row m-0 dj-custom-grid-gap-3-wrap'>\n\t\t\t\t\t<select id='search_resource' class='item-gap select_filtro body-1 col border-0 px-0'><option value=\"\">Resources<\/option><option value=\"289\">Case Studies<\/option><option value=\"290\">Insights<\/option><option value=\"291\">Media Quality Reports<\/option><option value=\"272\">Research<\/option><option value=\"293\">Webinars &amp; Videos<\/option><\/select><select id='search_topic' class='item-gap select_filtro body-1 col border-0 px-0'><option value=\"\">Topics<\/option><option value=\"295\">Ad Fraud<\/option><option value=\"296\">Brand Safety &amp; Suitability<\/option><option value=\"285\">Contextual Targeting<\/option><option value=\"286\">Efficiency &amp; Optimisation<\/option><option value=\"297\">Publisher<\/option><option value=\"298\">Viewability<\/option><\/select><select id='search_channel' class=' item-gap select_filtro body-1 col border-0 px-0'><option value=\"\">Channels<\/option><option value=\"281\">CTV &amp; Video<\/option><option value=\"757\">Digital Audio<\/option><option value=\"282\">Mobile &amp; In-App<\/option><option value=\"283\">Open Web<\/option><option value=\"284\">Social Platforms<\/option><\/select><\/div><\/div><div class=\"elementor-element elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"1d41870\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\"><div class=\"bloger-filter-loader text-center pb-1 invisible\"><img decoding=\"async\" src=\"\/wp-content\/themes\/essentials-child\/images\/bx_loader.gif\" alt=\"loading icon\"><\/div><div id='contenido_res'><div class='elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid elementor-has-item-ratio'> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/how-mitsubishi-canada-shifted-digital-performance-into-overdrive\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Mitsubishi Case Study - Insider-1'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/how-mitsubishi-canada-shifted-digital-performance-into-overdrive\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Case Studies<\/span><span class='elementor-post__title body-1'>How Mitsubishi Canada Shifted Digital Performance into Overdrive<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/the-emea-challenge-navigating-brand-suitability-across-languages-and-markets\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='The EMEA Challenge - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/the-emea-challenge-navigating-brand-suitability-across-languages-and-markets\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Media Quality Reports<\/span><span class='elementor-post__title body-1'>The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1.png' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Mobile &amp; In-App<\/span><span class='elementor-post__title body-1'>Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/plan-earlier-perform-better-your-2026-holiday-guide\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Holiday Outcomes - Tile Image'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/plan-earlier-perform-better-your-2026-holiday-guide\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Open Web<\/span><span class='elementor-post__title body-1'>Plan Earlier. Perform Better. Your 2026 Holiday Guide.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/understanding-world-cup-ad-traffic-trends-spotting-the-nuance-in-summer-baselines\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/World-Cup-Ad-Traffic-Blog-Tile-Image.png' class='attachment-pix-square-sm size-pix-square-sm' alt='World Cup Ad Traffic Blog - Tile Image'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/understanding-world-cup-ad-traffic-trends-spotting-the-nuance-in-summer-baselines\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Articles<\/span><span class='elementor-post__title body-1'>Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/ias-media-quality-report-21st-edition\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/ias-media-quality-report-21st-edition\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Media Quality Reports<\/span><span class='elementor-post__title body-1'>IAS Media Quality Report: 21st Edition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/ias-highlights-cannes-lions-2026\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Cannes-Recap-2026-1200x1200-3.png' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/ias-highlights-cannes-lions-2026\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>IAS Highlights: Cannes Lions 2026<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/ias-quality-connect-publisher-campaign-transparency\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/IAS-Quality-Connect-Logo-Square-1.png' class='attachment-pix-square-sm size-pix-square-sm' alt='IAS Quality Connect - Logo - Square'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/ias-quality-connect-publisher-campaign-transparency\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>IAS Quality Connect Brings Transparency to Publisher Campaign Optimization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/ias-databricks-customerlake-agentic-cdp-launch-partner\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Databricks - Lockup 2'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/ias-databricks-customerlake-agentic-cdp-launch-partner\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article><\/div><nav class=\"elementor-pagination d-flex  justify-content-center align-items-center w-100\" role=\"navigation\" aria-label=\"Pagination\" page_act=\"1\" id=\"change_page\" ><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers link_page\" type_page=\"2\" >2<\/a>\n<a class=\"page-numbers link_page\" type_page=\"3\" >3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers link_page\" type_page=\"62\" >62<\/a>\n<a class=\"next page-numbers link_page\" type_page=\"next_page\" ><i class=\"pixicon-arrow-right2  pix-hover-right  ml-1 h4 d-flex mb-0\"><\/i><\/a><\/nav><\/div><\/div><\/div><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The IAS Insider: Quality insights for quality results WHITE PAPER: Quest for Quality WHITE PAPER: Quest for Quality IAS\u2019s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so&#8230;<\/p>\n","protected":false},"author":22,"featured_media":299759,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-302136","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - 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