{"id":302402,"date":"2016-07-13T04:00:00","date_gmt":"2016-07-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-offremedia-ipg-mediabrands-and-integral-ad-science-white-paper-ad-viewability-and-attention\/"},"modified":"2016-07-13T04:00:00","modified_gmt":"2016-07-13T04:00:00","slug":"france-offremedia-ipg-mediabrands-and-integral-ad-science-white-paper-ad-viewability-and-attention","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/france-offremedia-ipg-mediabrands-and-integral-ad-science-white-paper-ad-viewability-and-attention\/","title":{"rendered":"France | Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">July 13, 2016 \u2013 IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention.<\/p>\n<p>Plus le niveau de visibilit\u00e9 est \u00e9lev\u00e9, plus le souvenir publicitaire l\u2019est \u00e9galement ; des publicit\u00e9s sous la norme MRC peuvent avoir un impact sur l\u2019efficacit\u00e9 publicitaire ; le temps d\u2019exposition est d\u00e9terminant, davantage que la proportion de surface visible. Ces conclusions sont issues du dernier livre blanc \u00ab Visibilit\u00e9 et attention publicitaire \u00bb publi\u00e9 par IPG Mediabrands (Initiative, UM, Cadreon) et Integral Ad Science.\u201d<\/p>\n<p>The full article can be read <a href=\"http:\/\/www.offremedia.com\/livre-blanc-ipg-mediabrands-integral-ad-science-visibilite-et-attention-publicitaire\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p>The full report can be found\u00a0<a href=\"http:\/\/integralads.com\/visibilite-et-attention-publicitaire\">here.<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention<\/p>\n","protected":false},"author":1,"featured_media":298344,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302402","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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