{"id":302403,"date":"2016-07-12T04:00:00","date_gmt":"2016-07-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/france-pubdigitale-how-does-viewability-impact-ad-attention-and-effectiveness\/"},"modified":"2024-10-26T13:44:38","modified_gmt":"2024-10-26T13:44:38","slug":"france-pubdigitale-how-does-viewability-impact-ad-attention-and-effectiveness","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/france-pubdigitale-how-does-viewability-impact-ad-attention-and-effectiveness\/","title":{"rendered":"France | Pubdigitale: How does viewability impact ad attention and effectiveness?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">July 12, 2016 \u2013 IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention.<\/span><\/span><\/span><\/span><\/p>\n<p>\u201cIPG Mediabrands (Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd\u2019hui en France leur livre blanc \u00ab Visibilit\u00e9 et attention publicitaire \u00bb.\u00a0Cette \u00e9tude, men\u00e9e aupr\u00e8s d\u2019un\u00a0panel repr\u00e9sentatif de pr\u00e8s de 10 000 internautes am\u00e9ricains, mesure l\u2019efficacit\u00e9 publicitaire en croisant 8 variables : la dur\u00e9e de visibilit\u00e9, la surface d\u2019exposition \u00e0 la publicit\u00e9, le format publicitaire, le secteur d\u2019activit\u00e9 de la\u00a0marque, l\u2019emplacement du logo, la pr\u00e9sence de son, l\u2019encombrement publicitaire et son contexte.<\/p>\n<p>L\u2019objectif de ce travail? Apporter des \u00e9l\u00e9ments de r\u00e9flexion concrets sur des questions r\u00e9currentes relatives \u00e0 l\u2019impact de la visibilit\u00e9 sur l\u2019efficacit\u00e9 publicitaire.\u201d<\/p>\n<p>The full article can be read here.<\/p>\n<p>The full report can be found\u00a0<a href=\"https:\/\/integralads.com\/uk\/\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>July 12, 2016 \u2013 IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention. \u201cIPG Mediabrands (Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd\u2019hui en France leur livre blanc \u00ab Visibilit\u00e9&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298348,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302403","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>France | Pubdigitale: How does viewability impact ad attention and effectiveness? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/france-pubdigitale-how-does-viewability-impact-ad-attention-and-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France | Pubdigitale: How does viewability impact ad attention and effectiveness?\" \/>\n<meta property=\"og:description\" content=\"July 12, 2016 \u2013 IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention. \u201cIPG Mediabrands (Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd\u2019hui en France leur livre blanc \u00ab Visibilit\u00e9...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/france-pubdigitale-how-does-viewability-impact-ad-attention-and-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T13:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/intelligence-hero-scaled-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/news\/france-pubdigitale-how-does-viewability-impact-ad-attention-and-effectiveness\/\",\"url\":\"https:\/\/integralads.com\/uk\/news\/france-pubdigitale-how-does-viewability-impact-ad-attention-and-effectiveness\/\",\"name\":\"France | Pubdigitale: How does viewability impact ad attention and effectiveness? 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