{"id":302409,"date":"2016-07-06T04:00:00","date_gmt":"2016-07-06T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-and-innovid-enhance-partnership-with-video-blocking\/"},"modified":"2016-07-06T04:00:00","modified_gmt":"2016-07-06T04:00:00","slug":"integral-ad-science-and-innovid-enhance-partnership-with-video-blocking","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/integral-ad-science-and-innovid-enhance-partnership-with-video-blocking\/","title":{"rendered":"Integral Ad Science And Innovid Enhance Partnership With Video Blocking"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Advertisers Tap Into IAS Blocking for Video, Across Desktop Web Browsers<\/strong><\/p>\n<p>NEW YORK, NY\u2013(Marketwired \u2013 Jul 6, 2016) \u2013 Integral Ad Science (IAS), the leader in quantifying digital media quality, today announced an enhanced partnership with Innovid, the world\u2019s leading video marketing platform. Video campaigns running on Innovid\u2019s platform can now utilize IAS blocking technology, which prevents video ads from serving on webpages that contain unsafe content, are fraudulent, or are in the wrong geographic location.<\/p>\n<p>\u201cDigital advertising fraud is a big problem that haunts the entire ad industry and we believe it\u2019s our responsibility to address marketers\u2019 concerns in the most seamless way possible,\u201d said Ronnie Lavi, SVP of Product at Innovid. \u201cIntegrating with IAS allows us to offer marketers a proactive solution to protect campaigns from all types of fraud \u2014 while also complying with brand safety standards and geo restrictions \u2014 rather than simply report the issues after the fact. This approach will maximize a video campaign\u2019s ROI and provide marketers with both full transparency and peace of mind.\u201d<\/p>\n<p>Customers have been taking advantage of IAS\u2019s patented blocking capabilities for display campaigns since 2009. The integration with Innovid enables IAS to extend the benefits of its proactive solution to video, a format that is increasingly commanding more of advertisers\u2019 budgets. Blocking occurs in real-time and at the impression level on desktop. In addition to avoiding fraud, blocking can also prevent ads from serving the wrong geographic location, or on pages with specific keywords.<\/p>\n<p>\u201cLast quarter, we saw that 10 percent of all video inventory was served to illegal bots. The high cost of video has mandated quality solutions,\u201d said Kevin Lenane, General Manager of Video, Integral Ad Science. \u201cOur blocking partnership with Innovid not only prevents advertisers from wasting video budgets on fraud, but protects the brand from risk due to unsafe content that does not meet brand safety requirements.\u201d<\/p>\n<p>The integration is currently in beta and advertisers can implement IAS blocking within the Innovid platform upon request.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers Tap Into IAS Blocking for Video, Across Desktop Web Browsers<\/p>\n","protected":false},"author":1,"featured_media":298344,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302409","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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