{"id":302428,"date":"2017-02-03T05:00:00","date_gmt":"2017-02-03T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\/"},"modified":"2017-02-03T05:00:00","modified_gmt":"2017-02-03T05:00:00","slug":"yahoo-gemini-partners-integral-ad-science-open-viewability-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\/","title":{"rendered":"Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"p1\"><span class=\"s1\">We\u2019re hearing a clear message from marketers that they want independent third-party measurement for their campaigns. Today, Yahoo added a new capability to our open measurement suite: viewability measurement for Yahoo Gemini native image ads. We also expanded our relationship with <a href=\"https:\/\/integralads.com\/\"><span class=\"s2\">Integral Ad Science<\/span><\/a> to measure viewability for native image and video ads.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Our product and engineering teams work hard to provide some of the best native and programmatic advertising solutions in the market via our advertising technology platforms, BrightRoll and Yahoo Gemini. Marketers understand just how critical it is to work with an advertising partner who can deliver a combination of content, technology, and unique data, and we\u2019re focused on ensuring you have what you need to succeed.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>A commitment to open measurement<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As Yahoo supports open measurement across our platforms, we\u2019re committed to delivering value, results, and transparency for our advertisers. Yahoo Gemini now offers an open measurement suite composed of more than 20 partners across <a href=\"https:\/\/advertising.yahoo.com\/insights\/open-measurement-yahoo-gemini\"><span class=\"s2\">six different kinds of third-party measurement capabilities<\/span><\/a>:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Audience Verification<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Behavioral Impact<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Brand Impact<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">In-App Actions<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Native and Video Viewability<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Online and Offline Sales<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Brand and performance marketers should be able to trust and verify that their ads are seen by their target audiences. Since Yahoo launched native video viewability last year we\u2019ve been pleased to see <a href=\"https:\/\/advertising.yahoo.com\/insights\/make-native-video-ads-work-your-brand\"><span class=\"s2\">the results exceed industry benchmarks<\/span><\/a>.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>Benefits of our collaboration<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">With IAS, we\u2019re now giving marketers the chance to measure their Yahoo Gemini native image campaigns. Advertisers can already measure their native video campaigns on Yahoo Gemini.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe\u2019re excited to partner with Yahoo Gemini to deliver to our clients the verification proof that they\u2019ve come to expect for all of their media buys,\u201d said Harmon Lyons, IAS, SVP of Business Development and Platform Sales. \u201cAcross our first set of campaigns with Gemini, we measured a viewability rate of 99% for the native image ads.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/integralads.com\/\">IAS<\/a><\/span><span class=\"s1\"> combines industry-standard methodologies with unique fraud detection technology, to offer a leading viewability measurement solution.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We believe digital publishers and ad serving providers shouldn\u2019t be the ones to measure viewability. In 2015, Yahoo was proud to be among the first digital publisher and ad tech provider to offer advertisers an open third-party approach to viewability measurement across display and video. This is now another step as we lead the way, adding native viewability to our Yahoo Gemini open measurement suite.<\/span><\/p>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo Gemini partners with Integral Ad Science for open viewability measurement<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-302428","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK | Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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