{"id":302433,"date":"2017-02-21T05:00:00","date_gmt":"2017-02-21T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/"},"modified":"2017-02-21T05:00:00","modified_gmt":"2017-02-21T05:00:00","slug":"inmobi-launches-range-advanced-mobile-video-advertising-solutions","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/","title":{"rendered":"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions"},"content":{"rendered":"

By Anne Freier, Mobyaffiliates<\/a>.<\/p>\n

Mobile advertising and discovery platform, InMobi<\/a>, just\u00a0rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos.<\/p>\n

As TV seems to be moving to mobile and smartphones become the primary screens for many users, video ads are a good opportunity for brands to engage with users.<\/p>\n

ZenithOptimedia<\/a> recently found that mobile video consumption will reach 33.4 minutes a day by 2018 with mobile devices accounting for 64% of all online video consumption.<\/p>\n

Indeed, video ads are vital in performance and brand marketing campaigns. Vertical, in-stream and opt-in videos have already proven enhanced brand awareness and can deliver up to 9x the completion rates of horizontal video.<\/p>\n

Interactive video with rich-media features, 360\u00b0 videos and native in-feed videos can help to boost user engagement and conversions, as well as driving sales and app installs.<\/p>\n

InMobi says the new platform offers some distinct advantages including buffer-free video creative for better completion rates. Deep learning optimisation features are also included for enhanced\u00a0results. The platform now processes over 20 billion events daily. It self-learns and continuously optimises against brand KIPs to deliver better engagement and brand metrics.<\/p>\n

Brands can also tap InMobi\u2019s creative authoring tool to customise already existing TV and social video campaigns for mobile. In addition, the company offers a creative services team for bespoke campaigns.<\/p>\n

To verify its viewability, InMobi partnered with Moat and Integral Ad Science.<\/p>\n

Read the full article on\u00a0Mobyaffiliates\u00a0here<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Anne Freier, Mobyaffiliates. Mobile advertising and discovery platform, InMobi, just\u00a0rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos,…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302433","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"\nInMobi Launches Range Of Advanced Mobile Video Advertising Solutions - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions\" \/>\n<meta property=\"og:description\" content=\"By Anne Freier, Mobyaffiliates. Mobile advertising and discovery platform, InMobi, just\u00a0rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\\\/\",\"name\":\"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2017-02-21T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\\\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/","og_locale":"en_US","og_type":"article","og_title":"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions","og_description":"By Anne Freier, Mobyaffiliates. Mobile advertising and discovery platform, InMobi, just\u00a0rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos,...","og_url":"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/","url":"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/","name":"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2017-02-21T05:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/news\/inmobi-launches-range-advanced-mobile-video-advertising-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"InMobi Launches Range Of Advanced Mobile Video Advertising Solutions"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio\/302433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio\/302433\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=302433"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio-types?post=302433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}