{"id":302450,"date":"2017-05-31T04:00:00","date_gmt":"2017-05-31T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/snap-inc-partners-integral-ad-science-brand-safety\/"},"modified":"2017-05-31T04:00:00","modified_gmt":"2017-05-31T04:00:00","slug":"snap-inc-partners-integral-ad-science-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/snap-inc-partners-integral-ad-science-brand-safety\/","title":{"rendered":"Snap Inc partners with Integral Ad Science over brand safety"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science today announced a partnership with Snap Inc to drive greater transparency and brand safety on its platforms, including Snapchat. The advertising analytics company will advise Snap on its brand safety models, ensuring industry best practices are adhered to minimise negative exposure for businesses on Snapchat. IAS will also provide media quality measurement capabilities. Snapchat\u2019s design means its real-time user generated content is relatively securely insulated from negative brand issues, but IAS will seek to drive greater transparency and higher media quality of the platform\u2019s in-app photos and videos.<\/p>\n<p>Read the full article on Campaign Asia <a href=\"http:\/\/www.campaignasia.com\/article\/snap-inc-partners-with-integral-ad-science-over-brand-safety\/436791\">here<\/a>\u00a0and find the full release <a href=\"http:\/\/www.marketwired.com\/press-release\/snap-integral-ad-science-partner-drive-greater-transparency-media-quality-measurability-2219114.htm\">here<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS brought in to review Snap\u2019s protocols to mitigate brand risk.<\/p>\n","protected":false},"author":1,"featured_media":302449,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302450","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UK | Snap Inc partners with Integral Ad Science over brand safety<\/title>\n<meta name=\"description\" content=\"UK | IAS brought in to review Snap\u2019s protocols to mitigate brand risk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/snap-inc-partners-integral-ad-science-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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