{"id":302454,"date":"2017-06-21T04:00:00","date_gmt":"2017-06-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/whitelisting-best-way-improve-brand-safety\/"},"modified":"2017-06-21T04:00:00","modified_gmt":"2017-06-21T04:00:00","slug":"whitelisting-best-way-improve-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/whitelisting-best-way-improve-brand-safety\/","title":{"rendered":"Is whitelisting the best way to improve brand safety?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<div id=\"hero\"><\/div>\n<div>Advertisers are taking a more proactive stance on where their ads appear as they seek to improve online brand safety.<\/div>\n<p>YouTube\u2019s continued woes \u2013 it allowed advertising from the Tories, Labour and the Liberal Democrats to appear next to extremist content in the run-up to the general election \u2013 has only added to the momentum that has been building since <i>The Times<\/i>\u2019 investigation in February and March.<\/p>\n<p>Victoria Chappell &#8211; Marketing director, EMEA, Integral Ad Science, &#8216;No,\u00a0Using a whitelist in isolation is not the best way to address brand-safety challenges. Using a combination of blacklists, whitelists, keywords and page-level analysis is the best and most flexible solution for each brand\u2019s unique parameters.&#8217;<\/p>\n<p>Read the full article on <a href=\"http:\/\/www.campaignlive.co.uk\/article\/whitelisting-best-improve-brand-safety\/1436766\">Campaign<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using a whitelist in isolation is not the best way to address brand-safety challenges.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302454","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is whitelisting the best way to improve brand safety? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/whitelisting-best-way-improve-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is whitelisting the best way to improve brand safety?\" \/>\n<meta property=\"og:description\" content=\"Using a whitelist in isolation is not the best way to address brand-safety challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/whitelisting-best-way-improve-brand-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/whitelisting-best-way-improve-brand-safety\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/whitelisting-best-way-improve-brand-safety\\\/\",\"name\":\"Is whitelisting the best way to improve brand safety? 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