{"id":302459,"date":"2017-10-02T04:00:00","date_gmt":"2017-10-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ensuring-accountability-transparency-digital-advertising\/"},"modified":"2017-10-02T04:00:00","modified_gmt":"2017-10-02T04:00:00","slug":"ensuring-accountability-transparency-digital-advertising","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/ensuring-accountability-transparency-digital-advertising\/","title":{"rendered":"Ensuring accountability and transparency in digital advertising"},"content":{"rendered":"

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No one can avoid the well-documented accountability issues the digital advertising industry has faced so far in 2017. While the transparency conversation may not initially appear positive \u2013 with ad fraud, viewability, and brand safety all top of the agenda \u2013 it allows the industry to take actionable steps and ultimately address the lack of transparency.<\/p>\n<\/div>\n

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This is an opportunity that the industry has grabbed with both hands \u2013 seizing the chance to move\u00a0towards an accountable and transparent ecosystem, where every impression has the opportunity to be measured.<\/p>\n<\/div>\n

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We\u2019ve seen developments in technology,\u00a0collaborative initiatives<\/a>, third-party verification, and a plea from brands for more open practices. These are all moves that will go some way to not only establish more transparent foundations, but also create an improved relationship between advertisers, agency groups, publishers, and technology partners.<\/p>\n<\/div>\n

Read the full article on Huffington Post here<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

No one can avoid the well-documented accountability issues the digital advertising industry has faced so far in 2017. While the transparency conversation may not initially appear positive \u2013 with ad fraud, viewability, and brand safety all top of the agenda…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302459","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"\nEnsuring accountability and transparency in digital advertising - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/ensuring-accountability-transparency-digital-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ensuring accountability and transparency in digital advertising\" \/>\n<meta property=\"og:description\" content=\"No one can avoid the well-documented accountability issues the digital advertising industry has faced so far in 2017. 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