{"id":302460,"date":"2017-09-20T04:00:00","date_gmt":"2017-09-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/data-privacy-ai-rise-native-dmexco-2017-distilled\/"},"modified":"2017-09-20T04:00:00","modified_gmt":"2017-09-20T04:00:00","slug":"data-privacy-ai-rise-native-dmexco-2017-distilled","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/data-privacy-ai-rise-native-dmexco-2017-distilled\/","title":{"rendered":"Data privacy, AI and the rise of native: dmexco 2017 distilled"},"content":{"rendered":"

The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017 event.<\/em><\/p>\n

The annual dmexco conference in Cologne saw thought leaders gather from across the globe to discuss, debate, and decide what the marketing industry will look like in the next 12 months. Hot topics included business strategy in a digital age, customer experience, artificial intelligence, and, of course, GDPR. We caught up with ad tech industry experts to find out their key takeaways and trends from this year\u2019s conference.<\/p>\n

Nick Morley, EMEA MD,\u00a0<\/strong>Integral Ad Science<\/strong><\/a><\/p>\n

\u201cIt is evident from this year\u2019s dmexco event that brands have not lost faith in digital advertising. While it was worrying to see little impact when big brands cut ad spend, it has shown that in an effort to drive performance, we need to ensure every impression has the opportunity to be effective.<\/p>\n

\u201cThe conversation at dmexco focused on the need for consistent third-party measurement on a global scale to achieve this. The tools are available to ensure media planning can be viewed holistically, across devices, channels, and markets, so the industry must work to ensure implementation. We need the buy and sell side to come together to take action and further improve the industry, as it\u2019s in everyone\u2019s interests to get this right.<\/p>\n

\u201cWith brand safety concerns still high on the priority list \u2013 seen by the many new brand safety start-ups popping up across the halls \u2013 we cannot afford to forget about viewability and ad fraud metrics. The latter raised concern among dmexco delegates.\u201d<\/p>\n

Read the full article on Warc here<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302460","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"\nData privacy, AI and the rise of native: dmexco 2017 distilled - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/data-privacy-ai-rise-native-dmexco-2017-distilled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data privacy, AI and the rise of native: dmexco 2017 distilled\" \/>\n<meta property=\"og:description\" content=\"The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/data-privacy-ai-rise-native-dmexco-2017-distilled\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/data-privacy-ai-rise-native-dmexco-2017-distilled\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/data-privacy-ai-rise-native-dmexco-2017-distilled\\\/\",\"name\":\"Data privacy, AI and the rise of native: dmexco 2017 distilled - 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