{"id":302463,"date":"2017-10-06T04:00:00","date_gmt":"2017-10-06T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dmexco-growing-evolving-industry\/"},"modified":"2017-10-06T04:00:00","modified_gmt":"2017-10-06T04:00:00","slug":"dmexco-growing-evolving-industry","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/dmexco-growing-evolving-industry\/","title":{"rendered":"dmexco is growing up and evolving with the industry"},"content":{"rendered":"

With the frenzy of dmexco now slowly beginning to dissipate, it\u2019s a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco delegates to share their opinions.<\/p>\n

Collaboration for effective measurement<\/strong><\/h5>\n

\u201cDiscussions surrounding the need for consistent independent, third-party measurement was a high-priority topic for many dmexco delegates at this year\u2019s event. With companies increasingly looking for an holistic view of their advertising performance, at a global scale, it\u2019s more important than ever to educate on the importance of measurement and transparency within the digital ecosystem.<\/p>\n

\u201cIndustry collaboration will be essential to provide a global view across devices, channels, and markets to inform a brand\u2019s future media plan. Conversations at dmexco made it clear this will hang on whether all parties are able to work together to improve transparency in the industry.<\/p>\n

\u201cUltimately, every impression should be measured by a trusted third party. If impressions cannot be measured and quantified, advertisers will, understandably, question the effectiveness of their media plan.\u201d<\/p>\n

Nick Morley, EMEA MD,\u00a0Integral Ad Science<\/a><\/em><\/p>\n

Read the full article in ExchangeWire here<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

With the frenzy of dmexco now slowly beginning to dissipate, it\u2019s a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302463","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"\ndmexco is growing up and evolving with the industry - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/dmexco-growing-evolving-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"dmexco is growing up and evolving with the industry\" \/>\n<meta property=\"og:description\" content=\"With the frenzy of dmexco now slowly beginning to dissipate, it\u2019s a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. 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