{"id":302464,"date":"2017-10-11T04:00:00","date_gmt":"2017-10-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-receives-new-video-viewability-certification-abc\/"},"modified":"2017-10-11T04:00:00","modified_gmt":"2017-10-11T04:00:00","slug":"ias-receives-new-video-viewability-certification-abc","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/ias-receives-new-video-viewability-certification-abc\/","title":{"rendered":"IAS receives new video viewability certification from ABC"},"content":{"rendered":"

We\u2019re excited to announce that our video viewability measurement technology has been accredited by the Audit Bureau of Circulations (ABC).<\/span>
\n<\/span>
\n<\/span>ABC’s certificate verifies that IAS\u2019s technology is counting viewable video impressions in accordance with the JICWEBS Viewability Product Principles.<\/span>
\n<\/span><\/p>\n

\u201cWe are delighted to issue Integral Ad Science with our new video viewability certificate,\u201d said Simon Redlich, Chief Executive at ABC. \u201cBy extending the ABC Viewability programme to include video testing, we are delivering the media industry\u2019s stamp of trust to this critical area. This new certificate demonstrates that IAS\u2019 video viewability measurement solution has met JICWEBS industry agreed standards.\u201d
\n<\/span>
\n<\/span>IAS is committed to providing brands, agencies, publishers and ad tech platforms with transparent metrics and consistent measurement, whilst ensuring our technology is independently certified to the highest degree. <\/span><\/p>\n

\u201cWe are proud to be presented with our new video certificate from ABC. This certification, alongside our other global accreditations for our brand safety and fraud technology, highlights our drive to help solve today’s biggest challenges to the advertising industry,\u201d said Nick Morley, Managing Director EMEA, Integral Ad Science.<\/span>
\n<\/span>
\n<\/span>To view IAS\u2019s new certificate issued by ABC for our video viewability measurement, please visit: ABC<\/a>
\n<\/span>
\nIf you have any questions on our viewability, brand safety or ad fraud technology or our global accreditations, please contact us at <\/span>infoUK@integralads.com<\/span><\/a> \u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re excited to announce that our video viewability measurement technology has been accredited by the Audit Bureau of Circulations (ABC).<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-302464","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nIAS receives new video viewability certification from ABC - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/ias-receives-new-video-viewability-certification-abc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS receives new video viewability certification from ABC\" \/>\n<meta property=\"og:description\" content=\"We\u2019re excited to announce that our video viewability measurement technology has been accredited by the Audit Bureau of Circulations (ABC).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/ias-receives-new-video-viewability-certification-abc\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/news\/ias-receives-new-video-viewability-certification-abc\/\",\"url\":\"https:\/\/integralads.com\/uk\/news\/ias-receives-new-video-viewability-certification-abc\/\",\"name\":\"IAS receives new video viewability certification from ABC - 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