{"id":302465,"date":"2017-10-24T04:00:00","date_gmt":"2017-10-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/s4m-partners-integral-ad-science-bolster-mobile-campaign-viewability-measurement\/"},"modified":"2017-10-24T04:00:00","modified_gmt":"2017-10-24T04:00:00","slug":"s4m-partners-integral-ad-science-bolster-mobile-campaign-viewability-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/s4m-partners-integral-ad-science-bolster-mobile-campaign-viewability-measurement\/","title":{"rendered":"S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>London, October 24<\/b><b>th<\/b><b>, 2017<\/b><span style=\"font-weight: 400\"> \u2013<\/span> <span style=\"font-weight: 400\">S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M\u2019s full stack programmatic platform, is now integrated with viewability measurement by IAS.<\/span><\/p>\n<p><span style=\"font-weight: 400\">S4M clients worldwide can now benefit from IAS\u2019s industry leading viewability measurement on the FUSIO campaign dashboard. IAS\u2019 viewability solution is accredited by the MRC for mobile browser viewability measurement. This new partnership will complement S4M\u2019s service, which is separately MRC accredited for served impressions, clicks, landings, app opens and installs. <\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cViewability is a critical concern in mobile campaigns; this is why we are partnering with Integral Ad Science to make their measurement available to our clients. Brands now have access to additional metrics from another MRC accredited provider, and a more in-depth view into their campaigns,\u201dexplains Christophe Collet, CEO of S4M.\u201cReliable and validated metrics are the foundations for efficient and impactful mobile campaigns.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\"> \u201cWe are excited to join forces with S4M to further improve quality and transparency for mobile campaigns\u201d says Nick Morley, Managing Director, EMEA at Integral Ad Science.\u201cViewability is becoming a must-have standard in the mobile market, as is the case for desktop campaigns today. Integrating viewability measurement is a trend where we will see other players from the mobile ecosystem follow suit.\u201d<\/span><\/i><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302465","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UK | S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement<\/title>\n<meta name=\"description\" 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