{"id":302468,"date":"2018-01-16T05:00:00","date_gmt":"2018-01-16T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/new-approach-youtube-monetization\/"},"modified":"2025-01-30T04:36:54","modified_gmt":"2025-01-30T04:36:54","slug":"new-approach-youtube-monetization","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/","title":{"rendered":"A New Approach to YouTube Monetization"},"content":{"rendered":"

There\u2019s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners. We are passionate about protecting our users, advertisers and creators and making sure YouTube is not a place that can be co-opted by bad actors. While we took several steps last year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values. As we mentioned in December<\/a>, we needed a fresh approach to advertising on YouTube. Today, we are announcing three significant changes.<\/span><\/span><\/span><\/span><\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWe’re currently in a beta with Integral Ad Science (IAS) and we’re planning to launch a beta with DoubleVerify soon. We are also exploring partnerships with OpenSlate, comScore and Moat and look forward to scaling our third-party measurement offerings over the course of the year.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302468","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"\nUK | A New Approach to YouTube Monetization<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Approach to YouTube Monetization\" \/>\n<meta property=\"og:description\" content=\"\u201cWe're currently in a beta with Integral Ad Science (IAS) and we're planning to launch a beta with DoubleVerify soon. We are also exploring partnerships with OpenSlate, comScore and Moat and look forward to scaling our third-party measurement offerings over the course of the year.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T04:36:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/\",\"url\":\"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/\",\"name\":\"UK | A New Approach to YouTube Monetization\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"datePublished\":\"2018-01-16T05:00:00+00:00\",\"dateModified\":\"2025-01-30T04:36:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A New Approach to YouTube Monetization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"UK | A New Approach to YouTube Monetization","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/news\/new-approach-youtube-monetization\/","og_locale":"en_US","og_type":"article","og_title":"A New Approach to YouTube Monetization","og_description":"\u201cWe're currently in a beta with Integral Ad Science (IAS) and we're planning to launch a beta with DoubleVerify soon. 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