{"id":302471,"date":"2018-02-16T05:00:00","date_gmt":"2018-02-16T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-desktop-viewability-measurement-recertified-abc\/"},"modified":"2018-02-16T05:00:00","modified_gmt":"2018-02-16T05:00:00","slug":"integral-ad-science-desktop-viewability-measurement-recertified-abc","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/integral-ad-science-desktop-viewability-measurement-recertified-abc\/","title":{"rendered":"Integral Ad Science desktop viewability measurement recertified by ABC"},"content":{"rendered":"

We\u2019re excited to announce that our viewability measurement technology has received recertification from the UK’s Audit Bureau of Circulations (ABC).<\/p>\n

ABC\u2019s certificate verifies that IAS\u2019s technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles.<\/p>\n

\u201cWe are delighted to verify IAS against the JICWEBS Viewability Principles,” said Simon Redlich, Chief Executive at ABC. “Viewability certification brings reassurance to buyers that the company has met robust, industry-agreed standards. It also shows a commitment to transparency that is essential for the continued growth of trust and confidence within the digital ad trading industry.\u201d <\/p>\n

IAS is committed to providing brands, agencies, publishers and ad tech platforms with consistent and transparent viewability measurement, whilst ensuring our technology is independently verified to the highest degree.<\/p>\n

\u201cWe are proud to be presented with our renewed display viewability certificate from ABC. This certification, alongside our other global accreditations for our brand safety and fraud technology, highlights our drive to bring greater transparency to the measurement of digital advertising,\u201d said Nick Morley, Managing Director EMEA, Integral Ad Science.<\/p>\n

To view IAS\u2019s latest viewability certificate issued by ABC, please visit: ABC<\/a><\/p>\n

If you have any questions on our viewability, brand safety or ad fraud technology or our global accreditations, please contact us at infoUK@integralads.com<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ABC\u2019s certificate verifies that IAS\u2019s technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302471","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"\nIntegral Ad Science desktop viewability measurement recertified by ABC - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/integral-ad-science-desktop-viewability-measurement-recertified-abc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science desktop viewability measurement recertified by ABC\" \/>\n<meta property=\"og:description\" content=\"ABC\u2019s certificate verifies that IAS\u2019s technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/integral-ad-science-desktop-viewability-measurement-recertified-abc\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/news\/integral-ad-science-desktop-viewability-measurement-recertified-abc\/\",\"url\":\"https:\/\/integralads.com\/uk\/news\/integral-ad-science-desktop-viewability-measurement-recertified-abc\/\",\"name\":\"Integral Ad Science desktop viewability measurement recertified by ABC - 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