{"id":302477,"date":"2018-07-12T04:00:00","date_gmt":"2018-07-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/google-selects-ias-brand-safety-viewability-preferred-measurement-partner\/"},"modified":"2018-07-12T04:00:00","modified_gmt":"2018-07-12T04:00:00","slug":"google-selects-ias-brand-safety-viewability-preferred-measurement-partner","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/google-selects-ias-brand-safety-viewability-preferred-measurement-partner\/","title":{"rendered":"Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p style=\"text-align: left\"><em>The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google\u2019s qualifications. <\/em><\/p>\n<p style=\"text-align: left\">July 12, 2018 &#8211; New York, NY &#8211; Integral Ad Science (IAS) has been selected as a preferred partner in Google\u2019s Measurement Program for both brand safety and viewability. Partners were selected after meeting rigorous standards for accuracy and using reliable methodologies to measure KPIs that matter for marketers. The program is designed to make it easier for advertisers to source trusted, third-party measurement providers.<\/p>\n<p style=\"text-align: left\">Google announced the program at a Google Marketing Live event on Tuesday, sharing that the program aims to improve transparency and objectivity around measurement standards for the industry.<\/p>\n<p style=\"text-align: left\">\u201cIAS is honored to be a Google Measurement Partner,\u201d said IAS, CMO, Maria Pousa. \u201cAdvertisers need to know their ads will be placed in brand-safe environments and actually be seen by real people. They also need to know who they can trust to provide the right measurement solution that allows them to plan thoughtfully and understand what\u2019s working.\u201d<\/p>\n<p style=\"text-align: left\">IAS has partnered with Google to provide viewability measurement since 2016 and began providing brand safety starting in 2017. Being a chosen partner with Google allows IAS access to more data and insights on which to build reliable and robust solutions that ensure marketers their ads are protected.<\/p>\n<p style=\"text-align: left\">IAS was one of two companies selected for brand safety and one of seven selected for viewability. Over 20 verified partners were chosen across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Each company selected was given a badge to help marketers easily identify Google\u2019s preferred partners.<\/p>\n<p style=\"text-align: left\">For more information on IAS\u2019s participation in Google\u2019s Measurement Partner Program please contact us at press@integralads.com.<\/p>\n<h3 style=\"text-align: left\"><\/h3>\n<p style=\"text-align: left\"><strong>About IAS <\/strong><\/p>\n<p style=\"text-align: left\">Integral Ad Science (IAS) is a global software company that empowers the advertising industry to effectively grow the world\u2019s leading brands. IAS Ad Effectiveness solutions protect brands\u2019 digital investments and ensure ads are impactful across all channels. Our ad fraud, viewability, and brand safety technology is the foundation of every ad campaign. With our technology, brands maximize the ability of every impression to capture consumers\u2019 attention and drive business results on a global scale. Founded in 2009, IAS is headquartered in New York with global operations in 13 countries. Our growth and innovation have been recognized in the Inc. 5000, Crain\u2019s Fast 50, Forbes America\u2019s Most Promising Companies, and I-COM\u2019s Smart Data Marketing Technology Company. Learn more at www.integralads.com.<\/p>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google\u2019s qualifications. July 12, 2018 &#8211; New York, NY &#8211; Integral Ad Science (IAS) has been selected as a preferred partner&#8230;<\/p>\n","protected":false},"author":1,"featured_media":302478,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302477","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/google-selects-ias-brand-safety-viewability-preferred-measurement-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner\" \/>\n<meta property=\"og:description\" content=\"The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google\u2019s qualifications. 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