{"id":302492,"date":"2019-06-13T04:00:00","date_gmt":"2019-06-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-expands-brand-suitability-offering-include-facebook\/"},"modified":"2019-06-13T04:00:00","modified_gmt":"2019-06-13T04:00:00","slug":"ias-expands-brand-suitability-offering-include-facebook","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/ias-expands-brand-suitability-offering-include-facebook\/","title":{"rendered":"IAS Expands Brand Suitability Offering To Include Facebook"},"content":{"rendered":"

Facebook Names IAS An Official Brand Safety Certified Partner<\/span><\/i><\/p>\n

13 June 2019 \u2013 LONDON, UK – <\/b>\u00a0For advertisers, Facebook has been a key staple in making meaningful connections with consumers for years. However, brands also need those connections to be positive, which means their ads need to be seen in suitable environments. Today, Integral Ad Science (IAS), announced a brand safety solution that allows advertisers to ensure ads placed on Facebook in-stream, Instant Articles and Audience Network are next to content suitable for their brands. <\/span><\/p>\n

This integration is an invaluable addition to the existing IAS Facebook solution that gives advertisers access to actionable viewability and ad fraud data across the platform\u2019s display and video inventory, on desktop and mobile. Leveraging IAS brand safety models powered by machine learning, advertisers receive blocklists that help control the types of content surrounding their ads. The IAS global Facebook integration spans Facebook Audience Network, Instant Articles, and In-Stream Video with coverage across 40 languages. <\/span><\/p>\n

“The brand safety capability through our Facebook Marketing Partners program will help advertisers connect with trusted third parties like IAS. It\u2019s important to provide choice to address brand safety preferences of our advertisers, and we will continue enabling partners to build new solutions to meet those needs<\/span>,\u201d said Gene Alston, VP Partnerships, Facebook.<\/b><\/p>\n

\u201cOne of our goals at IAS is to provide the most comprehensive solution across devices and platforms, ensuring our client\u2019s ads reach their key audiences and appear in brand suitable environments. Facebook is a huge opportunity for advertisers and we are excited to add Facebook brand safety to our robust brand suitability offering,\u201d <\/span>said Joe Quaglia, VP, Business Development, IAS. <\/b><\/p>\n

IAS is committed to striving for a transparent and actionable advertising ecosystem. Since 2016, IAS and Facebook have partnered with the intent to provide reliable insights advertisers can trust to confidently place Facebook media buys.<\/span><\/p>\n

UK: For further details on this offering please reach out to <\/span>infoUK@integralads.com<\/span><\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook Names IAS An Official Brand Safety Certified Partner 13 June 2019 \u2013 LONDON, UK – \u00a0For advertisers, Facebook has been a key staple in making meaningful connections with consumers for years. However, brands also need those connections to be…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-302492","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nIAS Expands Brand Suitability Offering To Include Facebook - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/ias-expands-brand-suitability-offering-include-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Expands Brand Suitability Offering To Include Facebook\" \/>\n<meta property=\"og:description\" content=\"Facebook Names IAS An Official Brand Safety Certified Partner 13 June 2019 \u2013 LONDON, UK – \u00a0For advertisers, Facebook has been a key staple in making meaningful connections with consumers for years. 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