{"id":302504,"date":"2020-04-30T04:00:00","date_gmt":"2020-04-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/"},"modified":"2020-04-30T04:00:00","modified_gmt":"2020-04-30T04:00:00","slug":"ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/","title":{"rendered":"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video"},"content":{"rendered":"

April 30, 2020 \u2013 London, UK \u2013 <\/b>Integral Ad Science (IAS), the global leader in digital ad verification today announced an\u00a0expansion of its video verification offerings<\/a>\u00a0with the general availability of its Connected Television (CTV) Verification Solution, and the launch of a Unified Video Tag.<\/p>\n

\u201cWe have been part of the CTV beta with IAS since day one and really value that they have taken measures to accurately detect fraud within this new environment,\u201d said\u00a0Amanda Zaky, Sr. Media Manager, Mars Wrigley. \u201cWe have been able to ensure the CTV inventory we are purchasing can make the biggest impact as possible by reaching real customers and knowing they watched our ads to completion.\u201d<\/p>\n

The CTV Verification Solution by IAS is the first-ever to verify fraud-free video ads that are played to completion on Connected TVs.\u00a0 IAS was the first to work directly with publishers to ensure the CTV verification models being used to detect fraud in this new environment is operating off the same standards and able to flag invalid traffic accurately. This solution launched in a beta program in June 2019 with Verizon and eight leading video publishers and is now generally available to advertisers and publishers.<\/p>\n

\u201cAdvertisers are investing in high-quality creatives and premium inventory across a range of platforms and media types. A unified approach to verifying video, including new emerging channels like CTV, will help advertisers ensure that every dollar they spend goes towards reaching real people in the right environment with maximum efficiency,\u201d said Dale Older, Chief Product Officer, IAS.<\/p>\n

Bringing further value to IAS\u2019s video solution suite,\u00a0 the new Unified Video Tag gives advertisers the ability to measure video across all platform types, including VAST, VPAID, Mobile In-App, and CTV with ease. The Unified Video Tag increases operational efficiency and improves ease of implementation for advertisers.\u00a0 It is now easier than ever for advertisers to launch and measure video campaigns.<\/p>\n

These new product offerings are part of IAS\u2019s commitment to promoting trust and transparency in digital advertising. For more information reach out to\u00a0press@integralads.com<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

April 30, 2020 \u2013 London, UK \u2013 Integral Ad Science (IAS), the global leader in digital ad verification today announced an\u00a0expansion of its video verification offerings\u00a0with the general availability of its Connected Television (CTV) Verification Solution, and the launch of…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77,79],"class_list":["post-302504","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news","portfolio-types-press-coverage"],"acf":[],"yoast_head":"\nIAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video\" \/>\n<meta property=\"og:description\" content=\"April 30, 2020 \u2013 London, UK \u2013 Integral Ad Science (IAS), the global leader in digital ad verification today announced an\u00a0expansion of its video verification offerings\u00a0with the general availability of its Connected Television (CTV) Verification Solution, and the launch of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/\",\"url\":\"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/\",\"name\":\"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"datePublished\":\"2020-04-30T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/","og_locale":"en_US","og_type":"article","og_title":"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video","og_description":"April 30, 2020 \u2013 London, UK \u2013 Integral Ad Science (IAS), the global leader in digital ad verification today announced an\u00a0expansion of its video verification offerings\u00a0with the general availability of its Connected Television (CTV) Verification Solution, and the launch of...","og_url":"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/","url":"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/","name":"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2020-04-30T04:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/news\/ias-debuts-new-solutions-giving-marketers-greater-control-and-efficiency-in-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio\/302504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio\/302504\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=302504"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/portfolio-types?post=302504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}