{"id":302506,"date":"2020-08-07T04:00:00","date_gmt":"2020-08-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-first-to-integrate-with-google-ads-data-hub\/"},"modified":"2020-08-07T04:00:00","modified_gmt":"2020-08-07T04:00:00","slug":"ias-first-to-integrate-with-google-ads-data-hub","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/ias-first-to-integrate-with-google-ads-data-hub\/","title":{"rendered":"IAS First to Integrate with Google Ads Data Hub, Bringing Privacy-Centric Metrics Across YouTube"},"content":{"rendered":"

7 August, London –<\/b> Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google\u2019s privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.<\/span><\/span><\/span><\/span><\/span><\/p>\n

While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data privacy best practices. Ultimately, ADH will enable advertisers to easily access a broader suite of privacy-protected data and measurement services. <\/span><\/p>\n

\u201cIAS is thrilled to be the first partner to provide advanced viewability, fraud, and brand safety metrics via Google\u2019s Ads Data Hub,\u201d said Lisa Utzschneider, CEO at IAS. \u201cMarketers are now even better equipped to provide quality advertising experiences for YouTube audiences while maintaining a high degree of data privacy.\u201d<\/span><\/p>\n

Google Ads Data Hub allows advertisers to understand how their advertising is performing across screens while limiting the use of user data, adding another layer of privacy protection for users while still enabling marketers to measure their YouTube ad campaigns. Combining advertiser data with event-level data from ad campaigns allows marketers to unlock insights, improve advertising efficiency, help achieve data-driven business goals, and yield more effective campaign optimisation. <\/span><\/p>\n

\u201cMarketers have made clear that they see a future where we are delivering consumer insights and media measurement that are both actionable and privacy-centric. We\u2019re pleased to have IAS measurement solutions available to advertisers in Ads Data Hub in support of our continued effort and commitment to offering third-party measurement on YouTube,\u201d said Prema Sampath, Senior Product Manager at Google.<\/span><\/p>\n

IAS is a member of the YouTube Measurement Program (YTMP) and is accredited to provide both Brand Suitability and Brand Safety services (including for Google\u2019s premium \u2018YouTube Select\u2019 inventory). IAS is also certified for \u2018Pre-Screened YouTube Select Lineups\u2019. <\/span><\/p>\n

For more information on IAS’ integration with Google\u2019s Ads Data Hub please reach out to <\/span>press@integralads.com<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS is the first verification company to integrate with Google Ads Data Hub (ADH), Google\u2019s privacy-focused data platform for advertisers.<\/p>\n","protected":false},"author":1,"featured_media":298450,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302506","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"\nIAS First to Integrate with Google Ads Data Hub, Bringing Privacy-Centric Metrics Across YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/ias-first-to-integrate-with-google-ads-data-hub\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS First to Integrate with Google Ads Data Hub, Bringing Privacy-Centric Metrics Across YouTube\" \/>\n<meta property=\"og:description\" content=\"IAS is the first verification company to integrate with Google Ads Data Hub (ADH), Google\u2019s privacy-focused data platform for advertisers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/ias-first-to-integrate-with-google-ads-data-hub\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Generic_Tile_Option_5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/ias-first-to-integrate-with-google-ads-data-hub\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/ias-first-to-integrate-with-google-ads-data-hub\\\/\",\"name\":\"IAS First to Integrate with Google Ads Data Hub, Bringing Privacy-Centric Metrics Across YouTube - 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