{"id":302507,"date":"2020-08-13T04:00:00","date_gmt":"2020-08-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-and-channel-factory-announce-channel-science-the-first-of-its-kind-combined-youtube-product-for-brand-safety-and-campaign-optimisation\/"},"modified":"2020-08-13T04:00:00","modified_gmt":"2020-08-13T04:00:00","slug":"integral-ad-science-and-channel-factory-announce-channel-science-the-first-of-its-kind-combined-youtube-product-for-brand-safety-and-campaign-optimisation","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/integral-ad-science-and-channel-factory-announce-channel-science-the-first-of-its-kind-combined-youtube-product-for-brand-safety-and-campaign-optimisation\/","title":{"rendered":"Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety and Campaign  Optimisation"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><i><span style=\"font-weight: 400\">Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe &amp; Performance Driven Inclusion List<\/span><\/i><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">London (12 August, 2020) &#8211; <\/span><span style=\"font-weight: 400\">&nbsp;<\/span><span style=\"font-weight: 400\">Integral Ad Science (IAS) today announced the launch of Channel Science, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution gives advertisers the opportunity to leverage both companies\u2019 technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable and performance-optimised.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS\u2019s channel and video level protection combined with Channel Factory\u2019s expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe are thrilled to jointly announce the world\u2019s first combined brand safety and performance optimisation solution for YouTube campaigns. End-to-end solutions like this one save time and money for advertisers who are seeking to manage both the quality and performance of their YouTube investments\u201d said Lisa Utzschneider, Chief Executive Officer, IAS.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">As joint YouTube Measurement Partners (YTMP), both IAS and Channel Factory bring unique value in building a solution advertisers can trust.&nbsp; IAS is certified in both Brand Suitability &amp; Contextual Targeting and Brand Safety Reporting. While Channel Factory is certified in Brand Suitability &amp; Contextual Targeting, it is the only YTMP partner that incorporates performance enhancements that can increase the efficiency of YouTube buys up to 30%.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The joint-product offering provides clients with the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An end-to-end, continually optimised campaign that delivers real outcomes, like increased click through rates, view through rates, and reduced costs&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increased efficiency by investing in media that performs and minimizes ad waste&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Verification and brand safety monitoring from IAS to validate the campaign<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u201cWe are incredibly excited to partner with IAS <\/span><span style=\"font-weight: 400\">to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,<\/span><span style=\"font-weight: 400\">\u201d said T<\/span><span style=\"font-weight: 400\">ony Chen, CEO of Channel Factory.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe &amp; Performance Driven Inclusion List London (12 August, 2020) &#8211; &nbsp;Integral Ad Science (IAS) today announced the launch of Channel Science, an industry-leading partnership between Channel Factory&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298452,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302507","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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