{"id":302508,"date":"2020-08-19T04:00:00","date_gmt":"2020-08-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-now-offers-fraud-viewability-measurement-across-pinterest\/"},"modified":"2020-08-19T04:00:00","modified_gmt":"2020-08-19T04:00:00","slug":"ias-now-offers-fraud-viewability-measurement-across-pinterest","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/ias-now-offers-fraud-viewability-measurement-across-pinterest\/","title":{"rendered":"IAS Now Offers Fraud &amp; Viewability Measurement Across Pinterest"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>19 August &#8211; London <\/b><span style=\"font-weight: 400\">&#8211; Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest\u2019s mobile app inventory.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">IAS\u2019s Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads <\/span><a href=\"https:\/\/business.pinterest.com\/advertise\/#ad-formats\"><span style=\"font-weight: 400\">for in-app inventory<\/span><\/a><span style=\"font-weight: 400\">, all refreshed on a daily basis.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The launch of this new solution follows <\/span><a href=\"https:\/\/www.adweek.com\/digital\/seeing-record-traffic-pinterest-rolls-out-curated-coronavirus-information-and-tips-for-life-at-home\/\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that Pinterest is observing an all-time record level of user engagement as people seek creative solutions to \u2018life-at-home\u2019. Pinterest searches for \u201cwork from home\u201d are up 1,411% and searches for \u201cchildren\u2019s activities\u201d are up 4,055%, globally. The ability for advertisers to accurately measure their Pinterest campaigns within mobile environments is more important than ever considering that 82% of these users access the platform via a mobile device.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">As advertising activity continues to shift onward content that aggregates users, measurement is increasingly critical to evaluating and optimizing both advertising quality and related media spend.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIAS is excited to partner with Pinterest to offer marketers a mobile viewability and fraud measurement solution that works in-app, where people are engaging,\u201d said Lisa Utzschneider, CEO of IAS. \u201cThis partnership helps provide the transparency that marketers need to optimize their campaigns on the popular network\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With this new integration, advertisers will now have access to:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Viewability and invalid traffic monitoring &amp; reporting across promoted pins and videos<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Independent, third-party reporting by IAS<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Global measurement for a holistic view across their entire Pinterest campaign<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Interested in the IAS + Pinterest Viewability and Invalid Traffic measurement solution? Contact us at pinterest@integralads.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>19 August &#8211; London &#8211; Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest\u2019s mobile app inventory.&nbsp; IAS\u2019s Pinterest solution delivers marketers unprecedented access to IAS viewability and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298454,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302508","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Now Offers Fraud &amp; Viewability Measurement Across Pinterest - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/ias-now-offers-fraud-viewability-measurement-across-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Now Offers Fraud &amp; 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