{"id":302517,"date":"2021-03-11T05:00:00","date_gmt":"2021-03-11T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/xandr-and-integral-ad-science-partner\/"},"modified":"2021-03-11T05:00:00","modified_gmt":"2021-03-11T05:00:00","slug":"xandr-and-integral-ad-science-partner","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/xandr-and-integral-ad-science-partner\/","title":{"rendered":"Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400\">Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr\u2019s buying platform, Xandr Invest, now offers IAS\u2019s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS\u2019s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cProgrammatic growth continues to surpass expectations, and by partnering with Xandr we\u2019re helping more advertisers achieve even stronger results for their campaigns with the latest contextual tools,\u201d said Lisa Utzschneider, CEO, IAS. \u201cContext has never been more relevant for marketers in the current ad landscape, and now they have more control to ensure the most suitable contextual adjacencies for their campaigns directly within the Xandr\u2019s Invest DSP.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">A recent IAS <\/span><a href=\"https:\/\/integralads.com\/news\/the-congruence-effect\/\"><span style=\"font-weight: 400\">study<\/span><\/a><span style=\"font-weight: 400\"> showed that 80% of consumers find ad messages related to adjacent content impact their perception of the brand. With Context Control, IAS offers programmatic buyers within Xandr\u2019s Invest DSP unprecedented precision to target content that is contextually relevant to their campaigns and avoid content that is unsuitable for their brand, all while achieving the necessary scale. These tools are initially available for campaigns in English, German, Italian, and Spanish, with additional languages coming soon. This integration expands on IAS and Xandr\u2019s existing relationship which includes brand safety, fraud, and viewability controls.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe see more marketers leaning into contextual targeting and avoidance today, which makes our expanded work with IAS all the more relevant,\u201d said Dylan McBride, <\/span><span style=\"font-weight: 400\">Head of Global Partnerships<\/span><span style=\"font-weight: 400\">, Xandr. \u201cOur advertisers are looking for the transparency and controls to run their campaigns alongside trusted content, and that\u2019s exactly what IAS provides.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About Integral Ad Science<\/b><\/p>\n<p><span style=\"font-weight: 400\">Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. <\/span><span style=\"font-weight: 400\">IAS\u2019s mission is to be the global benchmark for trust and transparency in digital media quality for the world\u2019s leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight.<\/span> <span style=\"font-weight: 400\">Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit <\/span><a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__integralads.com_&amp;d=DwMFaQ&amp;c=d4QUMdAn6M0Mbv3jzCCgJ4TWUi-bKfYzDU5LNH0X26s&amp;r=iX1ItVLKCCd3MWH-9D7D1ZIbSREGxkSqab6GAq0FEnU&amp;m=7k8coKyUR4FEIYGj4NWSJpptVsSG9hJnsdbqwsJJ33U&amp;s=ZN5EaNWDJVrvRmcsAOF37upR0_UlmpxKXLyOJGlBLIY&amp;e=\"><span style=\"font-weight: 400\">integralads.com<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><b>About Xandr<\/b><\/p>\n<p><span style=\"font-weight: 400\">A business unit within AT&amp;T, Xandr powers a global marketplace for premium advertising.&nbsp; Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers.&nbsp;For more than 143 years, AT&amp;T has used data and technology to inform and improve the consumer experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr\u2019s buying platform, Xandr Invest, now offers IAS\u2019s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298454,"menu_order":0,"template":"","portfolio-types":[329],"class_list":["post-302517","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/xandr-and-integral-ad-science-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr\u2019s buying platform, Xandr Invest, now offers IAS\u2019s contextual targeting and contextual avoidance capabilities across all programmatic buying. 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