Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry\u2019s first globally accredited training program for digital ad verification. <\/p>\n\n\n\n
\u201cIAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality,\u201d said Tony Marlow, CMO, IAS. \u201cIn a fast-paced environment where technology evolves quickly, we\u2019re proud to offer this program to the industry, helping marketers better control their media investments and deliver optimal outcomes for their campaigns.\u201d<\/p>\n\n\n\n
IAS Academy provides training to digital media and advertising professionals from leading IAS experts. IAS Academy is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns, providing greater transparency and ultimately maximizing return of media investment. The training program covers in-depth digital ad verification topics such as brand suitability and ad fraud, media quality measurement, programmatic, and advertising channels and environments including mobile, video, CTV and more. IAS Academy includes self-paced assessments and four badge levels: IAS Verification Foundation; IAS Product Expert; IAS Verification Specialist: Set Up; and IAS Verification Specialist: Tagging & Technical. <\/p>\n\n\n\n
\u201cNow more than ever, technology is evolving at a rapid pace and media spend is constantly scrutinized as a performance monitoring indicator, so education is essential to maximize the success of campaigns,\u201d said Diana Romero, Manager, Digital Standards and Partnerships, Publicis Media. \u201cIAS was able to bring together all the fundamental elements of digital advertising, adding further confidence through sharing best practices on an industry-wide level through their IAS Academy program.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry\u2019s first globally accredited training program for digital ad verification. \u201cIAS Academy empowers marketers with best-in-class training and tools so they can make well-informed…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-302520","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\n