{"id":302531,"date":"2021-10-27T00:00:00","date_gmt":"2021-10-27T00:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-launches-ias-signal\/"},"modified":"2021-10-27T00:00:00","modified_gmt":"2021-10-27T00:00:00","slug":"integral-ad-science-launches-ias-signal","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/uk\/news\/integral-ad-science-launches-ias-signal\/","title":{"rendered":"Integral Ad Science Launches New IAS Signal Reporting Platform Globally"},"content":{"rendered":"\n<p><strong><em>Offers customers <\/em><\/strong><strong><em>access to <\/em><\/strong><strong><em>enhanced <\/em><\/strong><strong><em>data and reporting for greater control of their digital advertising investments<\/em><\/strong><\/p>\n\n\n\n<p><strong>NEW YORK <\/strong>\u2013<strong> October 27, 2021 <\/strong>\u2013<strong> <\/strong>Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates several feature updates into one powerful platform, while setting a foundation for additional enhancements coming soon.&nbsp;<\/p>\n\n\n\n<p>\u201cIAS Signal is the next evolution of our innovative reporting platform, introducing a fresh new design and enhanced capabilities to help advertisers and publishers maximize digital media quality,\u201d said Lisa Utzschneider, CEO, IAS. \u201cThe launch of IAS Signal sets a strong foundation for our future product innovations, as we continue to deliver actionable insights and value for our customers.\u201d<\/p>\n\n\n\n<p>IAS Signal offers additional tools for managing media quality including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A new user interface (UI) design with enhanced navigation to easily access the data and insights that customers need.<\/li><li>Dashboards and landing page preferences that offer advertisers the flexibility to focus on the metrics that matter most to them.<\/li><li>New reporting capabilities for advertisers, including trend charts and enhanced benchmark filters; data export functionality to download reports in one easy-to-use file; and a consolidated viewability and time-in-view dashboard for a more holistic snapshot of campaign performance.<\/li><\/ul>\n\n\n\n<p>IAS Signal also brings together recent updates to campaign management and tagging capabilities, so that customers can launch and measure their campaigns faster and more efficiently. With a new unified view for global campaigns available soon, customers will gain even greater flexibility to compare performance across multiple accounts and regions, activate custom data filters specific to their business, and easily access holistic insights across their campaigns. Additionally, IAS Signal will incorporate more granular reporting for programmatic campaigns, with actionable insights that customers can use to easily optimize campaigns mid-flight and to analyze performance across exchanges.<\/p>\n\n\n\n<p>\u201cIAS continues to innovate when it comes to media quality, and the new IAS Signal platform delivers the insights we need to inform our client\u2019s global media activity,\u201d said Colin Kurth, Head of Biddable Media, PlatformGSK. \u201cNow we can easily understand the quality of our media spend across GSK\u2019s global footprint, better navigate brand risk, and truly maximize our campaign performance.\u201d<\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world\u2019s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit <a href=\"http:\/\/integralads.com\">integralads.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Offers customers access to enhanced data and reporting for greater control of their digital advertising investments NEW YORK \u2013 October 27, 2021 \u2013 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the global launch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298233,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-302531","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science Launches New IAS Signal Reporting Platform Globally - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/news\/integral-ad-science-launches-ias-signal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science Launches New IAS Signal Reporting Platform Globally\" \/>\n<meta property=\"og:description\" content=\"Offers customers access to enhanced data and reporting for greater control of their digital advertising investments NEW YORK \u2013 October 27, 2021 \u2013 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the global launch...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/news\/integral-ad-science-launches-ias-signal\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/IAS_Signal_Social_Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/integral-ad-science-launches-ias-signal\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/news\\\/integral-ad-science-launches-ias-signal\\\/\",\"name\":\"Integral Ad Science Launches New IAS Signal Reporting Platform Globally - 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