{"id":300661,"date":"2020-03-30T04:00:00","date_gmt":"2020-03-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ad-fraud-essentials\/"},"modified":"2024-11-14T07:40:02","modified_gmt":"2024-11-14T07:40:02","slug":"ad-fraud-essentials","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/","title":{"rendered":"Ad Fraud Essentials Guide"},"content":{"rendered":"<h3><\/h3>\n<h3>Integral Ad Science introduces its updated Ad fraud guide.<\/h3>\n<p>According to the World Federation of Advertisers (WFA), it is estimated that by 2025, over $50 billion will be wasted annually on ad fraud.<\/p>\n<p>Ad fraud has evolved in such a way that it can impact every element of digital advertising. Even though it is pervasive, there continues to be general confusion around how detrimental ad fraud is for the digital advertising ecosystem.<\/p>\n<p class=\"p1\"><span class=\"s1\">But what exactly is ad fraud and invalid traffic, how does it work, and most importantly &#8211; <strong>how can we eliminate it from the digital advertising ecosystem?<\/strong>\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Integral Ad Science is here to make the complex topic of ad fraud, in all its forms, easier to understand and ensure that you know how to tackle it effectively. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Our latest Ad Fraud Guide provides you with:<\/span><\/h3>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">an overview of the different types of ad fraud<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">a deeper dive into illegal bots and botnets<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">methods for identifying and combating ad fraud<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">steps you can take to protect yourself from being impacted by invalid traffic\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Fill out the form to get the Integral Ad Science Ad Fraud Guide and don&#8217;t forget to watch our <a href=\"https:\/\/integralads.com\/uk\/insider\/bots-dont-buy-ad-fraud-explained\/\">on-demand ad fraud webinar<\/a> where our experts give you all the need-to-know information to understand invalid traffic, see it in action, and know how it infiltrates the digital advertising ecosystem.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science introduces its updated Ad Fraud Guide. We are here to make the complex topic of ad fraud easier to understand.<\/p>\n","protected":false},"author":1,"featured_media":296650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,279,272],"tags":[],"class_list":["post-300661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-guides-uk","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Fraud Essentials Guide - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Fraud Essentials Guide\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science introduces its updated Ad Fraud Guide. We are here to make the complex topic of ad fraud easier to understand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-30T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T07:40:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Pages-from-IAS_Ad-Fraud-Essentials.UK_-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Ad Fraud Essentials Guide\",\"datePublished\":\"2020-03-30T04:00:00+00:00\",\"dateModified\":\"2024-11-14T07:40:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/\"},\"wordCount\":225,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Pages-from-IAS_Ad-Fraud-Essentials.UK_-1.png\",\"articleSection\":[\"Ad Fraud\",\"Guides\",\"Research\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/ad-fraud-essentials\/\",\"name\":\"Ad Fraud Essentials Guide - 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