{"id":300673,"date":"2017-01-10T05:00:00","date_gmt":"2017-01-10T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/moving-open-source-sdk-forward-iab-assume-governance-industry-initiative\/"},"modified":"2023-07-27T12:01:33","modified_gmt":"2023-07-27T12:01:33","slug":"moving-open-source-sdk-forward-iab-assume-governance-industry-initiative","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/moving-open-source-sdk-forward-iab-assume-governance-industry-initiative\/","title":{"rendered":"Moving open source SDK forward: IAB to assume governance of industry initiative"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In December 2016, <a href=\"http:\/\/stagingias.wpengine.com\/news\/integral-ad-science-launches-open-source-sdk-drive-mobile-innovation-advertising-industry\/\">we announced our decision to open-source our in-app viewability measurement solution<\/a>. We\u2019re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry standard.<\/p>\n<p>Until now\u00a0measuring viewability in-app presented several challenges for the entire digital advertising ecosystem. When we surveyed the industry\u00a0to better understand what this meant, we heard:<\/p>\n<ul>\n<li>Advertisers want more coverage, transparency, and credibility<\/li>\n<li>Publishers and SSPs want easier integrations and better app performance for users<\/li>\n<li>Verification vendors want more scale and standardisation, and faster adoption<\/li>\n<\/ul>\n<p>Additionally, issues existed around troubleshooting problems and wasting time and resources when dealing with multiple, redundant software development kits (SDKs).<\/p>\n<p>We realised that an open source SDK would address all of these points. This ultimately led us to our decision to open source our proprietary software, as our end goal was\u00a0to create an open and single source standard that can be used by all parties. By having the IAB govern this initiative, this goal can be a reality. To learn more about this initiative, <a href=\"https:\/\/iabtechlab.com\/blog\/iab-tech-lab-to-assume-governance-of-mobile-verification-open-source-sdk-initiative-repository\/\">check out this IAB blog post<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We\u2019re excited to announce that the IAB will be governing this initiative going forward.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280,282,294,298],"tags":[],"class_list":["post-300673","post","type-post","status-publish","format-standard","hentry","category-channels-uk","category-mobile-in-app-uk","category-topics-uk","category-viewability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moving open source SDK forward: IAB to assume governance of industry initiative - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/moving-open-source-sdk-forward-iab-assume-governance-industry-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving open source SDK forward: IAB to assume governance of industry initiative\" \/>\n<meta property=\"og:description\" content=\"In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We\u2019re excited to announce that the IAB will be governing this initiative going forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/moving-open-source-sdk-forward-iab-assume-governance-industry-initiative\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-10T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T12:01:33+00:00\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/moving-open-source-sdk-forward-iab-assume-governance-industry-initiative\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/moving-open-source-sdk-forward-iab-assume-governance-industry-initiative\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Moving open source SDK forward: IAB to assume governance of industry initiative\",\"datePublished\":\"2017-01-10T05:00:00+00:00\",\"dateModified\":\"2023-07-27T12:01:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/moving-open-source-sdk-forward-iab-assume-governance-industry-initiative\\\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"articleSection\":[\"Channels\",\"Mobile &amp; 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