{"id":300678,"date":"2017-01-28T05:00:00","date_gmt":"2017-01-28T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/transparent-efficient-universal-making-case-open-sourcing-software\/"},"modified":"2023-07-27T11:59:22","modified_gmt":"2023-07-27T11:59:22","slug":"transparent-efficient-universal-making-case-open-sourcing-software","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/transparent-efficient-universal-making-case-open-sourcing-software\/","title":{"rendered":"Transparent, efficient, and universal: making the case for open sourcing software"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the market challenges\u00a0and identify what it would take to deliver third-party verification at scale for their customers and partners. In opening a dialogue across the digital advertising community, IAS learned that the best solution was to open source their proprietary software.\u00a0This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":297198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280,290,282,272,288,294,298],"tags":[],"class_list":["post-300678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-uk","category-insights-uk","category-mobile-in-app-uk","category-research-uk","category-resources-uk","category-topics-uk","category-viewability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transparent, efficient, and universal: making the case for open sourcing software - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/transparent-efficient-universal-making-case-open-sourcing-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparent, efficient, and universal: making the case for open sourcing software\" \/>\n<meta property=\"og:description\" content=\"With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. 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