{"id":300686,"date":"2017-03-02T05:00:00","date_gmt":"2017-03-02T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/"},"modified":"2025-05-20T17:49:33","modified_gmt":"2025-05-20T17:49:33","slug":"mwc-open-source-initiative-key-solving-viewability-problems","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/","title":{"rendered":"MWC: Is an open source initiative the key to solving viewability problems?"},"content":{"rendered":"<p><iframe title=\"Is An Open Source Initiative The Key To Solving Viewability Problems?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/X8JMDhSOb8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>General Manager, Mobile, Jason Cooper, discusses the reasons why Integral Ad Science chose to open source their proprietary software. He also talked about the future of mobile measurement with\u00a0<a href=\"http:\/\/www.thedrum.com\/news\/2017\/03\/01\/open-source-initiative-the-key-solving-viewability-problems-0\">the Drum<\/a>.<\/p>\n<p>To learn more the market challenges of measuring viewability and the advantages of open sourcing, \u00a0download our open source white paper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science&#8217;s General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.<\/p>\n","protected":false},"author":1,"featured_media":297192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[282,298],"tags":[],"class_list":["post-300686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-in-app-uk","category-viewability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MWC: Is an open source initiative the key to solving viewability problems? - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Explore why Integral Ad Science open sourced its proprietary software and how it helps to create a more transparent ecosystem for mobile advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC: Is an open source initiative the key to solving viewability problems?\" \/>\n<meta property=\"og:description\" content=\"Explore why Integral Ad Science open sourced its proprietary software and how it helps to create a more transparent ecosystem for mobile advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T17:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/video-thumnail-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"MWC: Is an open source initiative the key to solving viewability problems?\",\"datePublished\":\"2017-03-02T05:00:00+00:00\",\"dateModified\":\"2025-05-20T17:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/\"},\"wordCount\":75,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/video-thumnail-1.jpg\",\"articleSection\":[\"Mobile &amp; In-App\",\"Viewability\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/mwc-open-source-initiative-key-solving-viewability-problems\/\",\"name\":\"MWC: Is an open source initiative the key to solving viewability problems? 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