{"id":300690,"date":"2017-03-29T04:00:00","date_gmt":"2017-03-29T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/h2-2016-media-quality-report\/"},"modified":"2023-08-09T17:05:34","modified_gmt":"2023-08-09T17:05:34","slug":"h2-2016-media-quality-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/h2-2016-media-quality-report\/","title":{"rendered":"H2 2016 Media Quality Report"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We release our Media Quality Reports twice a year to help the advertising industry better understand their ability to effectively influence consumers. In our H2 2016 Media Quality Report, you\u2019ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions of impressions analysed monthly in H2 2016.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the state of UK media quality, levels of viewability, ad fraud and brand risk, for display and video inventory.<\/p>\n","protected":false},"author":22,"featured_media":305881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[291,272],"tags":[],"class_list":["post-300690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-uk","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>H2 2016 Media Quality Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Discover the state of UK media quality, rates of viewability, ad fraud and brand risk, in online advertising for display and video inventory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/h2-2016-media-quality-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H2 2016 Media Quality Report\" \/>\n<meta property=\"og:description\" content=\"Discover the state of UK media quality, rates of viewability, ad fraud and brand risk, in online advertising for display and video inventory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/h2-2016-media-quality-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-29T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T17:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2017\/03\/concrete-stairs-MQR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/h2-2016-media-quality-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/h2-2016-media-quality-report\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"H2 2016 Media Quality Report\",\"datePublished\":\"2017-03-29T04:00:00+00:00\",\"dateModified\":\"2023-08-09T17:05:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/h2-2016-media-quality-report\\\/\"},\"wordCount\":72,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/h2-2016-media-quality-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/concrete-stairs-MQR.jpg\",\"articleSection\":[\"Media Quality Reports\",\"Research\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/h2-2016-media-quality-report\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/h2-2016-media-quality-report\\\/\",\"name\":\"H2 2016 Media Quality Report - 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