{"id":300706,"date":"2017-04-04T04:00:00","date_gmt":"2017-04-04T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/short-guide-mobile-fraud\/"},"modified":"2023-07-27T11:52:21","modified_gmt":"2023-07-27T11:52:21","slug":"short-guide-mobile-fraud","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/short-guide-mobile-fraud\/","title":{"rendered":"A short guide to mobile fraud"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mobile ad spend is projected to represent nearly 80% of digital ad spending by 2020. As mobile continues to grow in consumer usage &#8211; and as advertising follows &#8211; fraud techniques will become more tailored and pervasive. See what makes mobile fraud unique in this guide:<\/p>\n<p><a href=\"http:\/\/stagingias.wpengine.com\/wp-content\/uploads\/2017\/04\/IAS_Guide_Ad-Fraud-and-Mobile_2017-1.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11592 size-full\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/ebook-mini_672x372_v2.png\" alt=\"fraud and mobile\" width=\"672\" height=\"372\" \/><\/a><\/p>\n<p>For more information on all types of ad fraud and ways to identify and fight it,\u00a0download our full guide,\u00a0<a href=\"http:\/\/stagingias.wpengine.com\/resources\/ad-fraud-101\/\">Ad fraud: the essentials<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As mobile continues to grow in consumer usage &#8211; and as advertising follows &#8211; fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.<\/p>\n","protected":false},"author":1,"featured_media":297173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,280,282,294],"tags":[],"class_list":["post-300706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-channels-uk","category-mobile-in-app-uk","category-topics-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A short guide to mobile fraud - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/short-guide-mobile-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A short guide to mobile fraud\" \/>\n<meta property=\"og:description\" content=\"As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. 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