{"id":300708,"date":"2017-04-11T04:00:00","date_gmt":"2017-04-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/transparency-digital-campaigns-stack-2016\/"},"modified":"2023-07-27T11:51:48","modified_gmt":"2023-07-27T11:51:48","slug":"transparency-digital-campaigns-stack-2016","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/","title":{"rendered":"Transparency in digital: how did your campaigns stack up in 2016?"},"content":{"rendered":"

\u201cThe days of giving digital a pass are over. It\u2019s time to grow up. It\u2019s time for action,\u201d said Marc Pritchard, Chief Brand Officer of P&G, kicking off 2017 with a bang at this year’s IAB Leadership Meeting. Indeed, the latter half of 2016 brought a host of media quality issues to the forefront of marketers\u2019 minds with the likes of fake news, extremist headlines, and \u201cMethbot\u201d dominating the headlines. As we progress in 2017, transparency and trust will continue to be key issues in digital advertising.<\/p>\n

In this on-demand webinar, we present the results from our latest Media Quality Report<\/a>, which covers key metrics such as brand safety, viewability, and ad fraud, to help\u00a0you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.<\/p>\n

Presenters<\/strong><\/p>\n

Loretta Shen
\nSr. Product Marketing Manager<\/p>\n

Dave Marquard
\nVP, Product Management<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In this on-demand webinar, we present the results from our latest Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.<\/p>\n","protected":false},"author":1,"featured_media":297170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-300708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"\nTransparency in digital: how did your campaigns stack up in 2016? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparency in digital: how did your campaigns stack up in 2016?\" \/>\n<meta property=\"og:description\" content=\"In this on-demand webinar, we present the results from our latest Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-11T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T11:51:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Transparency in digital: how did your campaigns stack up in 2016?\",\"datePublished\":\"2017-04-11T04:00:00+00:00\",\"dateModified\":\"2023-07-27T11:51:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/\"},\"wordCount\":156,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/\",\"name\":\"Transparency in digital: how did your campaigns stack up in 2016? - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg\",\"datePublished\":\"2017-04-11T04:00:00+00:00\",\"dateModified\":\"2023-07-27T11:51:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg\",\"width\":760,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transparency in digital: how did your campaigns stack up in 2016?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Transparency in digital: how did your campaigns stack up in 2016? - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/","og_locale":"en_US","og_type":"article","og_title":"Transparency in digital: how did your campaigns stack up in 2016?","og_description":"In this on-demand webinar, we present the results from our latest Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.","og_url":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/","og_site_name":"Integral Ad Science","article_published_time":"2017-04-11T04:00:00+00:00","article_modified_time":"2023-07-27T11:51:48+00:00","og_image":[{"width":760,"height":760,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Transparency in digital: how did your campaigns stack up in 2016?","datePublished":"2017-04-11T04:00:00+00:00","dateModified":"2023-07-27T11:51:48+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/"},"wordCount":156,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg","articleSection":["Insights"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/","url":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/","name":"Transparency in digital: how did your campaigns stack up in 2016? - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg","datePublished":"2017-04-11T04:00:00+00:00","dateModified":"2023-07-27T11:51:48+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/transparency-glass-building-760-760-1.jpg","width":760,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/transparency-digital-campaigns-stack-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Transparency in digital: how did your campaigns stack up in 2016?"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/300708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=300708"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/300708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/297170"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=300708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=300708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=300708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}