{"id":300716,"date":"2017-05-01T04:00:00","date_gmt":"2017-05-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/poll-three-examples-brand-safety-challenges\/"},"modified":"2023-12-21T23:09:22","modified_gmt":"2023-12-21T23:09:22","slug":"poll-three-examples-brand-safety-challenges","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/poll-three-examples-brand-safety-challenges\/","title":{"rendered":"Poll: three examples of brand safety challenges"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In our recent webinar on brand safety (<a href=\"https:\/\/integralads.com\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\">check out the recording here<\/a>), we polled the attendees to see how they would rate different types of risky content. We offered three examples of where an ad might show next to drug-related content, adult content, and violent content.<\/span><\/span><\/span><\/span><\/p>\n<p>Would they consider these examples low, medium, or high risk to their brand?<\/p>\n<p><strong>Example one:<\/strong><\/p>\n<p><a href=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/bs-webinar_graphic1_v5.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-60084 size-full\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/bs-webinar_graphic1_v5.jpg\" alt=\"\" width=\"672\" height=\"372\" \/><\/a><\/p>\n<p><strong>Example two:\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/bs-webinar_graphic2_v5.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-60086 size-full\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/bs-webinar_graphic2_v5.jpg\" alt=\"example of where ads show on a risky web page\" width=\"672\" height=\"372\" \/><\/a><\/p>\n<p><strong>Example three: <\/strong><\/p>\n<p><a href=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/bs-webinar_graphic3_v5.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-60087 size-full\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/bs-webinar_graphic3_v5.jpg\" alt=\"\" width=\"672\" height=\"372\" \/><\/a><\/p>\n<p>The majority of people rated <strong>example\u00a0one as medium risk<\/strong> (54%), and <strong>example three\u00a0as high risk<\/strong> (74%).<\/p>\n<p>Where we saw some differing opinions, though, was in example #2. People were pretty split between rating it as medium or high risk to their brand. This shows that brand safety is a subjective issue, and each brand needs to consider its threshold for risky content for each campaign.<\/p>\n<p>Want to learn more about our brand safety solution? <a href=\"https:\/\/integralads.com\/uk\/capabilities\/brand-safety\/\">Find information here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. Here are the results.<\/p>\n","protected":false},"author":1,"featured_media":297159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,290],"tags":[],"class_list":["post-300716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poll: three examples of brand safety challenges - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/poll-three-examples-brand-safety-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poll: three examples of brand safety challenges\" \/>\n<meta property=\"og:description\" content=\"In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. 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