
{"id":300746,"date":"2017-06-05T04:00:00","date_gmt":"2017-06-05T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/bots-short-guide\/"},"modified":"2025-03-17T08:06:17","modified_gmt":"2025-03-17T08:06:17","slug":"bots-short-guide","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/bots-short-guide\/","title":{"rendered":"Bots: a short guide"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">When most people think of ad fraud, they think of bots. Click below to get your short guide to bots and bot traffic.<\/span><\/span><\/span><\/span><\/p>\n<p>Want to learn more about the different types of ad fraud? <a href=\"https:\/\/integralads.com\/insider\/ad-fraud-essentials\/\">Download the full guide.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When most people think of ad fraud, they think of bots. Click below to get your short guide to bots and bot traffic. Want to learn more about the different types of ad fraud? Download the full guide.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,294],"tags":[],"class_list":["post-300746","post","type-post","status-publish","format-standard","hentry","category-ad-fraud-uk","category-topics-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bots: a short guide - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/bots-short-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bots: a short guide\" \/>\n<meta property=\"og:description\" content=\"When most people think of ad fraud, they think of bots. 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