{"id":300750,"date":"2017-06-21T04:00:00","date_gmt":"2017-06-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/respond-2017s-brand-safety-emergency\/"},"modified":"2023-07-27T11:28:21","modified_gmt":"2023-07-27T11:28:21","slug":"respond-2017s-brand-safety-emergency","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/respond-2017s-brand-safety-emergency\/","title":{"rendered":"How to respond to 2017&#8217;s brand safety emergency"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the &#8216;How to respond to 2017&#8217;s brand safety emergency&#8217; panel at the Festival of Media in Rome on May 8th.<\/p>\n<p><iframe title=\"How to respond to 2017&#039;s brand safety emergency\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/M3kEZ3jku0k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b><\/b>With fake news and the perils of extremist content dominating the headlines, protecting your brand is more important than ever. Are brands only paying attention to brand safety now because of recent media coverage? And what can marketers do to comprehensively address their brand safety challenges?<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the &#8216;How to respond to 2017&#8217;s brand safety emergency&#8217; panel at the Festival of Media in Rome on May 8th.<\/p>\n","protected":false},"author":22,"featured_media":297115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,290],"tags":[],"class_list":["post-300750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to respond to 2017&#039;s brand safety emergency - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/respond-2017s-brand-safety-emergency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to respond to 2017&#039;s brand safety emergency\" \/>\n<meta property=\"og:description\" content=\"Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the &#039;How to respond to 2017&#039;s brand safety emergency&#039; panel at the Festival of Media in Rome on May 8th.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/respond-2017s-brand-safety-emergency\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-21T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T11:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/lifesaver-1-760-760-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/respond-2017s-brand-safety-emergency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/respond-2017s-brand-safety-emergency\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"How to respond to 2017&#8217;s brand safety emergency\",\"datePublished\":\"2017-06-21T04:00:00+00:00\",\"dateModified\":\"2023-07-27T11:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/respond-2017s-brand-safety-emergency\\\/\"},\"wordCount\":95,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/respond-2017s-brand-safety-emergency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lifesaver-1-760-760-2.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Insights\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/respond-2017s-brand-safety-emergency\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/respond-2017s-brand-safety-emergency\\\/\",\"name\":\"How to respond to 2017's brand safety emergency - 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