{"id":300768,"date":"2016-11-17T05:00:00","date_gmt":"2016-11-17T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/exactly-counts-fraud\/"},"modified":"2023-07-27T12:03:26","modified_gmt":"2023-07-27T12:03:26","slug":"exactly-counts-fraud","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/exactly-counts-fraud\/","title":{"rendered":"What exactly counts as fraud?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We all know ad fraud is a problem, but it\u2019s not always clear what exactly counts as fraud. Here&#8217;s a snapshot to help illustrate. For more information about the types of ad fraud and how to identify and prevent it from impacting your digital, check out <a href=\"https:\/\/integralads.com\/insider\/ad-fraud-essentials\/\">Ad fraud: the essentials<\/a>.<\/p>\n<p><a href=\"http:\/\/iasinsider.wpengine.com\/wp-content\/uploads\/2016\/11\/Fraud101ifgx_whatisfraud-01-01.svg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-11580\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Fraud101ifgx_whatisfraud-01-01-1.svg\" alt=\"What exactly is ad fraud?\" \/><\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know ad fraud is a problem, but it\u2019s not always clear what exactly counts as fraud. Here&#8217;s a snapshot to help illustrate.<\/p>\n","protected":false},"author":1,"featured_media":297211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295],"tags":[],"class_list":["post-300768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What exactly counts as fraud? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/exactly-counts-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What exactly counts as fraud?\" \/>\n<meta property=\"og:description\" content=\"We all know ad fraud is a problem, but it\u2019s not always clear what exactly counts as fraud. 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