
{"id":300770,"date":"2016-09-13T04:00:00","date_gmt":"2016-09-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/h1-2016-media-quality-report\/"},"modified":"2023-08-09T17:05:56","modified_gmt":"2023-08-09T17:05:56","slug":"h1-2016-media-quality-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/h1-2016-media-quality-report\/","title":{"rendered":"H1 2016 Media Quality Report"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We release our Media Quality Reports twice a year to help our customers and partners better understand their ability to effectively influence consumers.<\/span><\/span><\/span><\/span><\/p>\n<p>In our H1 2016 Media Quality Report, you\u2019ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2016.<\/p>\n<div class=\"col-md-6\"><\/div>\n<div class=\"col-md-6\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In our H1 2016 Media Quality Report, you\u2019ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2016.<\/p>\n","protected":false},"author":22,"featured_media":305886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[291,272],"tags":[],"class_list":["post-300770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-uk","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>H1 2016 Media Quality Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/h1-2016-media-quality-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H1 2016 Media Quality Report\" \/>\n<meta property=\"og:description\" content=\"In our H1 2016 Media Quality Report, you\u2019ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. 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