{"id":300781,"date":"2017-08-31T04:00:00","date_gmt":"2017-08-31T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/bringing-transparency-mobile-app-buys-mopub\/"},"modified":"2025-01-27T07:49:28","modified_gmt":"2025-01-27T07:49:28","slug":"bringing-transparency-mobile-app-buys-mopub","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/bringing-transparency-mobile-app-buys-mopub\/","title":{"rendered":"Bringing transparency to mobile in-app buys with MoPub"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Enabling measurement across devices with consumer exposure<\/strong><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are spending nearly all of their time on mobile, now spending up to <\/span><a href=\"https:\/\/techcrunch.com\/2017\/03\/03\/u-s-consumers-now-spend-5-hours-per-day-on-mobile-devices\/\"><span style=\"font-weight: 400;\">five hours a day<\/span><\/a><span style=\"font-weight: 400;\"> on devices. With a <\/span><a href=\"https:\/\/techcrunch.com\/2017\/03\/03\/u-s-consumers-now-spend-5-hours-per-day-on-mobile-devices\/\"><span style=\"font-weight: 400;\">69% increase<\/span><\/a><span style=\"font-weight: 400;\"> in mobile in-app use year-over-year, it\u2019s no surprise that marketers have taken notice. <\/span><span style=\"font-weight: 400;\">Mobile is projected to represent nearly 80% of digital ad spend by 2020, ac<\/span><span style=\"font-weight: 400;\">cording to eMarketer, and mobile apps remain one of the fastest growing areas for digital advertising. But just like any other device, in order to make an impact, ads need the opportunity to be seen. \u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.applovin.com\/max\/\"><span style=\"font-weight: 400;\">MoPub<\/span><\/a><span style=\"font-weight: 400;\"> understands the need for transparency in the mobile in-app environment. To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available to any one of the over 49K apps on the MoPub platform once publishers integrate MoPub\u2019s latest SDK.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Viewability measurement on mobile is critical for buyers as they look to reach their audiences in-app more and more. By directly integrating the IAS technology into the MoPub SDK, we&#8217;re now able to offer one integrated solution to our publishers globally, and in turn, scale IAS measurable inventory in-app to buyers. We&#8217;re excited to be working with IAS on this important industry initiative.&#8221; said Meridith Miller, Head of Commercial Partnership<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Late last year, we built the SDK to provide a scalable solution that benefits both in-app publishers and marketers alike. This SDK enables publishers to drive greater revenue, while providing brands with trusted, robust mobile in-app measurement and reporting that is actionable for a seamless cross-device experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s great to see the progression from MRAID to SDK, this is an exciting time for the industry,\u201d said Jason Cooper, General Manager, Mobile at IAS. \u201cWe are thrilled to partner with MoPub to improve transparency in the programmatic in-app market with a scalable solution that benefits both in-app publishers and marketers alike.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, this partnership provides the mobile in-app data necessary to enable transparency across connected devices. Earlier this year, we <\/span><span style=\"font-weight: 400;\">partnered with a select group of Fortune 500 companies to determine, measure and control how viewable exposure time and frequency have a role in turning consumer attention into action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective digital advertising starts and ends with the consumer\u2019s ad experience, not the individual impression, and research shows that the vast majority of consumers could be reached more effectively. Consumer Exposure begins to map the consumer journey, showing advertisers the total brand exposure across digital touch points, enabling marketers to understand how consumers are exposed to their messages across devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enable viewability measurement in your app, download the latest version of the MoPub SDK. And if you\u2019re a buyer looking to access measurable inventory through MoPub, contact your account team.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available to any one of the over 49K apps on the MoPub platform once publishers integrate MoPub\u2019s latest SDK.<\/p>\n","protected":false},"author":1,"featured_media":297085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,282,298],"tags":[],"class_list":["post-300781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk","category-mobile-in-app-uk","category-viewability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bringing transparency to mobile in-app buys with MoPub - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/bringing-transparency-mobile-app-buys-mopub\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing transparency to mobile in-app buys with MoPub\" \/>\n<meta property=\"og:description\" content=\"To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. 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