{"id":300862,"date":"2018-02-01T05:00:00","date_gmt":"2018-02-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/weekend-impression-volume\/"},"modified":"2023-07-27T11:02:08","modified_gmt":"2023-07-27T11:02:08","slug":"weekend-impression-volume","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/weekend-impression-volume\/","title":{"rendered":"Low volume, high risk: Is your brand ready for the weekend?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-85675\" src=\"\/wp-content\/uploads\/2018\/01\/IAS_one-sheets_IMP_Volume_final.png\" alt=\"\" width=\"862\" height=\"3280\" \/><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We take a close look at average weekend media quality to help you decide if you&#8217;re marketing dollars are ready for the weekend.<\/p>\n","protected":false},"author":1,"featured_media":300863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,294],"tags":[],"class_list":["post-300862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-topics-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Low volume, high risk: Is your brand ready for the weekend? - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"A close look at average weekend media quality. 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