{"id":300962,"date":"2019-05-30T04:00:00","date_gmt":"2019-05-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/checklist-undesired-traffic\/"},"modified":"2023-07-27T10:09:21","modified_gmt":"2023-07-27T10:09:21","slug":"checklist-undesired-traffic","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/checklist-undesired-traffic\/","title":{"rendered":"The checklist you need to fend off undesired traffic"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Digital advertisers understand that for their creatives to be effective, they need to be seen by real people, not bots pretending to be consumers. \u00a0According to the <\/span><a href=\"https:\/\/www.iabuk.com\/adspend\/h1-2018-digital-adspend-results\"><b>IAB UK<\/b><\/a><span style=\"font-weight: 400;\">, \u00a32.3 billion was spent on display ads in H1 2018. Considering that fraud hovers around the <\/span><a href=\"https:\/\/go.integralads.com\/uk-mqr-2018-h2.html?utm_campaign=WC-2018-H2-MQR-GLB-FC__FC&amp;utm_medium=pr&amp;utm_source=gingermay&amp;utm_content=media-quality&amp;utm_term=uk-h2-2018-mqr-announcement\"><b>1% mark<\/b><\/a><span style=\"font-weight: 400;\"> even when protection is put in place, we can estimate at least \u00a323 million of that UK spend was potentially intercepted by fraudsters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know what you\u2019re thinking &#8211; so how do I prevent fraud in my advertising? But, wait. Before advertisers can identify and prevent fraud, they first need to recognise the different types of fraud in which it is reported; <\/span><b>General Invalid Traffic (GIVT<\/b><span style=\"font-weight: 400;\">) and <\/span><b>Sophisticated Invalid Traffic (SIVT)<\/b><span style=\"font-weight: 400;\">, and the extent to which each type can impact their media campaigns. Once this is understood, the right protocol and protection measures can be implemented, helping mitigate fraud and increase the effectiveness of your campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019ve found signs of invalid traffic, don\u2019t press the panic button just yet! Learn what you can do to fend off undesired ad traffic with the IAS Fraud Checklist, comprehensive guide to understand and mitigate invalid traffic on your sites.<\/span><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve found signs of invalid traffic, don&#8217;t press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.<\/p>\n","protected":false},"author":1,"featured_media":296796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,297],"tags":[],"class_list":["post-300962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-publisher-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The checklist you need to fend off undesired traffic - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/checklist-undesired-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The checklist you need to fend off undesired traffic\" \/>\n<meta property=\"og:description\" content=\"If you&#039;ve found signs of invalid traffic, don&#039;t press the panic button just yet! 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