{"id":300965,"date":"2019-06-18T04:00:00","date_gmt":"2019-06-18T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/2019-cannes-lions-highlights-day-1\/"},"modified":"2025-05-19T13:12:00","modified_gmt":"2025-05-19T13:12:00","slug":"2019-cannes-lions-highlights-day-1","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/2019-cannes-lions-highlights-day-1\/","title":{"rendered":"2019 Cannes Lions Highlights – Day 1"},"content":{"rendered":"

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BUT FIRST, COFFEE<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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And we\u2019re off! Nothing cured our Monday blues like the sun, sand, and sipping on drinks with the best and brightest creative minds!<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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Monday, June 17 Roundup<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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THEY\u00a0SAID WHAT AT CANNES?<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Twitter at #CannesLions<\/td>\n<\/tr>\n
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It\u2019s more important than ever to find a way to make people care, or find a connection to something they already care about. Would consumers notice if your brand disappeared tomorrow?<\/a><\/span><\/td>\n<\/tr>\n
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Verizon Media at #CannesLions<\/td>\n<\/tr>\n
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Verizon is opening up and sharing some creative inspiration – ads that drive action.\u00a0The\u00a0native formats offered by Verizon drive great impact and returns along the entire path to purchase. Learn more.<\/a><\/span><\/td>\n<\/tr>\n
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NEED-TO-KNOW SESSION BRIEFS<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Creatives in Control<\/td>\n<\/tr>\n
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Nick Law, Chief Creative Officer at Publicis Group<\/a><\/span>, spoke about why and how creatives should lead a company.\u00a0What people\u00a0often forget is that the business is the product and the product is the business, and a disconnect between these functions can be lethal.\u00a0With creatives in leadership roles, they will shape the future for efficiencies and stability.<\/td>\n<\/tr>\n
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Dreamers with Purpose: The Next 50 years<\/td>\n<\/tr>\n
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YoungHee Lee, Global\u00a0Chief Marketing Officer at Samsung<\/a><\/span>, took the stage to discuss how the future belongs to\u00a0people who explore and challenge earlier than the rest.\u00a0A company\u2019s success relies on innovating for new generational needs. How can brands be storyliving instead of storytelling?<\/td>\n<\/tr>\n
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A Circle Big Enough for Us All<\/div>\n<\/td>\n<\/tr>\n
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Target’s<\/a><\/span> Chief Diversity Officer Caroline Wanga and Chief Creative Officer Todd Waterbury\u00a0defined\u00a0a brand as the\u00a0connection that exists between a company’s beliefs and its behaviors.\u00a0Wanga and Waterbury discussed how to create brand soul at scale by combining efforts of the hands, heart and head to truly provide equitable experiences.<\/td>\n<\/tr>\n
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THE DATA THAT INSPIRES CHANGE<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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  • Sometimes a \u201ccrisis\u201d isn\u2019t a bad thing. Crock-Pot saw 3.7 billion media impressions and a $300,000 sales uplift after\u00a0an episode of \u201cThis Is Us\u201d\u00a0aired on NBC, where the slow cooker\u00a0killed one of the main characters. <\/span>
    \nTwitter & Contagious discuss the conversations that shape culture<\/span><\/em><\/span><\/span><\/li>\n
  • More than 70% of Gen Z watch over\u00a02 hours of YouTube every single day. What does this mean for marketers?<\/span>
    \nSamsung: The next 50 years<\/span><\/em><\/span><\/span><\/li>\n
  • Ernst & Young\u2019s new CMO CFO Connection Report found that 90% of marketing and finance leaders believe that the two functions need to work more closely as their businesses pursue digital transformation.
    \nRead the full report here<\/a><\/em><\/span>
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WHILE YOU WERE “NETWORKING”…<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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\"Blue<\/td>\nIs Accessibility Just the \u2018Cause du Jour\u2019 at This Year\u2019s Cannes Lions, or Is Real Change Ahead?<\/a>\u00a0<\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nForbes To Unveil World’s Most Influential CMOs List At Cannes<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nCannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms<\/a><\/span><\/td>\n<\/tr>\n
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ALL WORK, AND JUST A LITTLE PLAY<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Shoutout to everyone who attended IAS’s After Party on the Hana Yacht last night with MediaOcean, IBM, and Lucidity. We\u00a0wish you a quick recovery! <\/span><\/div>\n
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For a complete guide to the parties at Cannes, check out our Cannes Lions 2019 Party Guide.<\/a><\/span><\/span>
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AND A ROUND OF APPLAUSE FOR THE AWARD WINNERS<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward: <\/strong>Outdoor Lions
\nWinner:<\/strong> Wieden Kennedy Portland for their Nike #DreamCrazy campaign featuring Colin Kaepernick<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward:<\/strong> Health & Wellness
\nWinner:<\/strong> McCann Israel for ThisAbles, a campaign for IKEA<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward:<\/strong> Print & Publishing
\nWinner:<\/strong> Impact BBDO for The Blank Edition, a campaign for An-Nahar<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward:<\/strong>\u00a0Design
\n<\/span>Winner:<\/strong>\u00a0Google Creative Lab New York for\u00a0<\/a><\/span><\/span><\/span>Creatability for\u00a0<\/span>Google experiments, AI and accessibility<\/span><\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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What’s\u00a0happening today?<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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THE SESSIONS YOU NEED TO ATTEND<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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More Is More: The Future of Prestige Content in the Streaming Age
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As technology continues to disrupt entertainment, multi-platform experiences have created the potential for vast audience growth and deeper engagement. Vanity Fair editor-in-chief Radhika Jones hosts a discussion on how to make the influential and prestigious content on a dramatically larger and more dynamic scale.<\/span><\/td>\n<\/tr>\n
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From Design Thinking to Design Feeling
\nGoogle<\/span><\/em><\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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What does it look like and feel like to hold Google in your hands? In 2016, that was the assignment given to Ivy and the design team she leads at Google. Join Ivy Ross, VP of Design, as she explains the mission that her award-winning team embarked on to shift the company\u2019s understanding of design through their approach to the creative process.<\/span><\/td>\n<\/tr>\n
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MEET THE IAS TEAM AT CANNES<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Lisa\u00a0Utzschneider<\/a><\/span><\/td>\n<\/tr>\n
Chief Executive Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n\n\n\n\n
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Dale Older<\/a><\/span><\/td>\n<\/tr>\n
Chief\u00a0Product Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n\n\n\n\n
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Tony Marlow<\/a><\/span><\/td>\n<\/tr>\n
Chief\u00a0Marketing\u00a0Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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GET IN TOUCH<\/td>\n<\/tr>\n
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\u00a0<\/span><\/td>\n<\/tr>\n
Send an email\u00a0to cannes@integralads.com<\/a><\/span> to get in touch with the IAS team at Cannes.<\/span><\/td>\n<\/tr>\n
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SEND US A NOTE<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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Click here to see the other recaps!<\/p>\n","protected":false},"excerpt":{"rendered":"

And we\u2019re off! Nothing cured our Monday blues like the sun, sand, and sipping on drinks with the best and brightest creative minds!<\/p>\n","protected":false},"author":1,"featured_media":300966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-300965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"\n2019 Cannes Lions Highlights - Day 1 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/2019-cannes-lions-highlights-day-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019 Cannes Lions Highlights - Day 1\" \/>\n<meta property=\"og:description\" content=\"And we\u2019re off! 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