{"id":300969,"date":"2019-06-20T04:00:00","date_gmt":"2019-06-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/2019-cannes-lions-highlights-day-3\/"},"modified":"2025-05-21T08:35:19","modified_gmt":"2025-05-21T08:35:19","slug":"2019-cannes-lions-highlights-day-3","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/2019-cannes-lions-highlights-day-3\/","title":{"rendered":"2019 Cannes Lions Highlights – Day 3"},"content":{"rendered":"

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BUT FIRST, COFFEE<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Good morning and welcome to day four of Cannes Lions!<\/span><\/p>\n

If you\u2019ve made it this far, there\u2019s a pretty good chance you\u2019ve been exposed to this year\u2019s collective conversation surrounding creativity and how to protect it. Much like a good ros\u00e9, it seems we all agree that amazing creative is a terrible thing to waste.<\/p>\n

Just repeat after me: \u201cle sujet du jour a Cannes c\u2019est la brand safety\u201d. And here is your daily briefing:<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n

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Wednesday, June 19 Roundup<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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THEY\u00a0SAID WHAT AT CANNES?<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Facebook talks ad transparency at #Cannes<\/td>\n<\/tr>\n
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What is Facebook<\/a><\/span>\u00a0doing to enable transparency on ads? Sheryl Sandberg<\/a><\/span>,\u00a0Chief Operating Officer at Facebook, explains how\u00a0they\u00a0are working with governments to\u00a0forge\u00a0ahead and provide people with protection. Catch up on her fireside chat.<\/a><\/span><\/td>\n<\/tr>\n
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BBDO\u00a0reinforces how scarce attention is in 2019<\/td>\n<\/tr>\n
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Andrew Robertson, President and Chief Executive Officer of BBDO<\/a>,<\/span><\/span> informs the crowd that the average person scrolls through 300ft of content a day. Spoiler alert: that is as much content as the height of the Statue of Liberty. How can advertisers\u00a0get attention, hold attention, and use that attention?<\/a><\/span><\/td>\n<\/tr>\n
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NEED-TO-KNOW SESSION BRIEFS<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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The Algebra of Happiness<\/td>\n<\/tr>\n
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NYU Professor Scott Galloway<\/a><\/span> breaks down the formula for a life well lived. People overestimate the amount of joy they\u2019ll get from things and underestimate the amount of joy they\u2019ll get from experiences. Galloway concludes that the formula to happiness is family, friends and work recognition. Happiness is love. Full stop.\u00a0<\/span><\/td>\n<\/tr>\n
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Survivor\u2019s Guide to the Adpocalypse<\/td>\n<\/tr>\n
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Burger King duo Fernando Machado<\/a><\/span>, Global CMO, and Marcelo Pascoa<\/a><\/span>, Head of Global Marketing, share five tips to survive the adpocolypse:\u00a0design\u00a0solves every problem, doing is better than saying, you should use technology to make the impossible possible, love your product (if you don\u2019t love it, change it), and don’t stay in\u00a0your\u00a0advertising\u00a0<\/span>comfort zone.<\/td>\n<\/tr>\n
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THE DATA THAT INSPIRES CHANGE<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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WHILE YOU WERE “NETWORKING”…<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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\"Blue<\/td>\nSee the cool tech ideas for McDonald’s, Apple, and Vodafone that snagged Future Lions at Cannes<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nCambridge Analytica Founder Alexander Nix Abruptly Cancels Controversial Cannes Appearance<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nCannes Lions Festival Now:\u00a0The Power Trifecta Of Influencers, Culture And Brands<\/span><\/a><\/td>\n<\/tr>\n
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ALL WORK, AND JUST A LITTLE PLAY<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Confused about which parties you should be attending for your last night in Cannes?<\/span><\/span><\/p>\n

For a complete guide to all of the\u00a0biggest events at Cannes, check out our Cannes Lions 2019 Party Guide.<\/a><\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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AND A ROUND OF APPLAUSE FOR THE AWARD WINNERS<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward: <\/strong>PR
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\"Blue<\/td>\nAward:<\/strong>\u00a0Social & Influencer
\nWinner:<\/strong> VMLY&R Kansas City for the Keeping Fortnite Fresh campaign with Wendy’s<\/a><\/span><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward:<\/strong>\u00a0Creative Data
\nWinner:<\/strong> FCB\/SIX for the Go Back To Africa campaign with Black & Abroad<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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What’s\u00a0happening today?<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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THE SESSIONS YOU NEED TO ATTEND<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Tell Me a Story: How to Break through the Noise<\/span><\/span>
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People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.<\/span><\/span><\/td>\n<\/tr>\n
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Building Brand Love with Purpose, Brick by Brick<\/span><\/span>
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For more than six decades, the LEGO brick has been on a mission to \u2018inspire and develop the builders of tomorrow\u2019; to get children thinking creatively and reasoning systematically so they can unleash their potential. This strong, simple purpose has built a brand that is loved by millions around the world. Join Julia Goldin, Chief Marketing Officer of the LEGO Group, to hear how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.<\/span><\/span><\/td>\n<\/tr>\n
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Did you check out yesterday’s Cannes Recap?<\/td>\n<\/tr>\n
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We’ve collated all the daily recaps here. Click below to access.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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ACCESS ALL NEWSLETTERS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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MEET THE IAS TEAM AT CANNES<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Lisa\u00a0Utzschneider<\/a><\/span><\/td>\n<\/tr>\n
Chief Executive Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n\n\n\n\n
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Dale Older<\/a><\/span><\/td>\n<\/tr>\n
Chief\u00a0Product Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n\n\n\n\n
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Tony Marlow<\/a><\/span><\/td>\n<\/tr>\n
Chief\u00a0Marketing\u00a0Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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GET IN TOUCH<\/td>\n<\/tr>\n
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Send an email\u00a0to cannes@integralads.com<\/a><\/span> to get in touch with the IAS team at Cannes.<\/span><\/td>\n<\/tr>\n
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SEND US A NOTE<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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Click here to see the other recaps!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve made it this far, there\u2019s a pretty good chance you\u2019ve been exposed to this year\u2019s collective conversation surrounding creativity and how to protect it. Much like a good ros\u00e9, it seems we all agree that amazing creative is a terrible thing to waste.<\/p>\n

Just repeat after me: \u201cle sujet du jour a Cannes c\u2019est la brand safety\u201d.<\/p>\n","protected":false},"author":1,"featured_media":300970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-300969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"\n2019 Cannes Lions Highlights - Day 3 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/2019-cannes-lions-highlights-day-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019 Cannes Lions Highlights - Day 3\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve made it this far, there\u2019s a pretty good chance you\u2019ve been exposed to this year\u2019s collective conversation surrounding creativity and how to protect it. 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