{"id":300971,"date":"2019-06-21T04:00:00","date_gmt":"2019-06-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/2019-cannes-lions-highlights-day-4\/"},"modified":"2025-05-18T18:11:25","modified_gmt":"2025-05-18T18:11:25","slug":"2019-cannes-lions-highlights-day-4","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/2019-cannes-lions-highlights-day-4\/","title":{"rendered":"2019 Cannes Lions Highlights – Day 4"},"content":{"rendered":"
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BUT FIRST, COFFEE<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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After a full schedule traversing the Croisette, you made it! You broke your daily step record. You signed that verification deal aboard a yacht. There is sand everywhere. And what a week it has been!<\/span><\/p>\n

We hope you\u2019ve enjoyed our daily recaps. Here is this year\u2019s final briefing, thanks for reading along. Au revoir for now!<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n

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Thursday, June\u00a020 Roundup<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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THEY\u00a0SAID WHAT AT CANNES?<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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The\u00a0role of a CMO has changed<\/td>\n<\/tr>\n
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73% of CMO’s own\u00a0Profit and Loss Statements. Which means, they’re being\u00a0held accountable for driving growth now more than ever. Alicia Hatch<\/a><\/span>, Chief Marketing Officer of Deloitte Digital, is speaking up:<\/a><\/span>\u00a0“We need to translate the language of marketing to the language of business. Our KPI’s are in our own language, and CFO’s don’t understand. It’s like Russian to Mandarin speakers.”<\/td>\n<\/tr>\n
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260 years of Guinness advertising<\/td>\n<\/tr>\n
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What does it take to build a brand that\u00a0lives forever? According to Syl Saller<\/a><\/span>, Chief Marketing Officer of Diageo<\/a><\/span>, “Consistent values, bold action, and positive reinvention.\u00a0Being bold means we have high expectations and standards. Our advertising has to be as good as our beer.”<\/td>\n<\/tr>\n
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Mastercard talks global marketing<\/td>\n<\/tr>\n
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The age-old question: should a Martech strategy be lead globally or locally? According to Raja Rajamannar<\/a><\/span>, Chief Marketing and Communications Officer of Mastercard<\/a><\/span>, boarders are not barriers. Marketers have to begin with a global plan<\/a><\/span>, then make the necessary tweaks in local markets.<\/td>\n<\/tr>\n
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NEED-TO-KNOW SESSION BRIEFS<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Smashing Beauty Stereotypes<\/td>\n<\/tr>\n
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70% of women still don’t see themselves represented in media\u00a0and advertising. Project Show Us<\/a><\/span>, a collaborative campaign lead by Dove, Getty, Images, GirlGaze, and Shonda Rimes, is taking action to shatter beauty stereotypes and create a more inclusive vision of beauty in stock images.\u00a0<\/span><\/td>\n<\/tr>\n
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Brand Activism in a Hyper-Charged Society<\/td>\n<\/tr>\n
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Netflix producer, Kenya Barris, Wieden+Kennedy CCO, Colleen DeCourcy, and TBWA CEO, Troy Ruhanen, discuss activism in advertising<\/a>.<\/span> Brands don’t need a purpose,\u00a0they need a conscience. To be an activist you must\u00a0get uncomfortable. You must speak truth to power, even if that power is your own system.<\/td>\n<\/tr>\n
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THE DATA THAT INSPIRES CHANGE<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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WHILE YOU WERE “NETWORKING”…<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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\"Blue<\/td>\nAdvertisers still love Facebook\u2019s Sheryl Sandberg<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nBrands are freaking out about regulators and tech players clamping down on targeting. Here’s how L’Or\u00e9al has found a way around that.<\/a><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nAt Cannes, Amazon\u2019s Twitch makes its pitch to advertisers<\/a><\/span><\/td>\n<\/tr>\n
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AND A ROUND OF APPLAUSE FOR THE AWARD WINNERS<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward: <\/strong>Innovation
\nWinner:<\/strong> First deaf-owned start up, Wavio, with Area 23 for the Sea Sound product.<\/a><\/span><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward:<\/strong>\u00a0Mobile
\nWinner:<\/strong> FCB New York for the Whopper Detour campaign for Burger King<\/a><\/span><\/span><\/td>\n<\/tr>\n
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\"Blue<\/td>\nAward:<\/strong>\u00a0Creative Effectiveness
\nWinner:<\/strong> Marcel Agency for Carrefour Group’s Black Supermarket campaign<\/a><\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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What’s\u00a0happening today?<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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THE SESSIONS YOU NEED TO ATTEND<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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In a World of Disruption, Storytelling Wins<\/span><\/span>
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In a fireside conversation, Linda Yaccarino, NBCUniversal Chairman of Advertising and Partnerships and Lorne Michaels, Creator and Executive Producer, \u201cSaturday Night Live,\u201d will reflect on how in a changing world, creativity will always triumph, and great stories will always connect with audiences.<\/span><\/span><\/td>\n<\/tr>\n
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#nofilter \u2013 The Activists Disrupting Entertainment<\/span><\/span>
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A new generation of outspoken, socially active and empathetic individuals have taken to the world stage. They are creating a new cultural currency that values action and change over likes and followers. To this generation what is the role of entertainment? This session brings together top TikTok creators to expose how new forms of entertainment can also change the world.<\/span><\/span><\/td>\n<\/tr>\n
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Did you check out yesterday’s Cannes Recap?<\/td>\n<\/tr>\n
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We’ve collated all the daily recaps here. Click below to access.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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ACCESS ALL NEWSLETTERS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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MEET THE IAS TEAM AT CANNES<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
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Lisa\u00a0Utzschneider<\/a><\/span><\/td>\n<\/tr>\n
Chief Executive Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n\n\n\n\n
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Dale Older<\/a><\/span><\/td>\n<\/tr>\n
Chief\u00a0Product Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n\n\n\n\n
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Tony Marlow<\/a><\/span><\/td>\n<\/tr>\n
Chief\u00a0Marketing\u00a0Officer<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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GET IN TOUCH<\/td>\n<\/tr>\n
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\u00a0<\/span><\/td>\n<\/tr>\n
Send an email\u00a0to cannes@integralads.com<\/a><\/span> to get in touch with the IAS team at Cannes.<\/span><\/td>\n<\/tr>\n
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SEND US A NOTE<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n
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Click here to see the other recaps!<\/p>\n","protected":false},"excerpt":{"rendered":"

After a full schedule traversing the Croisette, you made it! You broke your daily step record. You signed that verification deal aboard a yacht. There is sand everywhere. And what a week it has been!<\/p>\n

We hope you\u2019ve enjoyed our daily recaps. Here is this year\u2019s final briefing, thanks for reading along. Au revoir for now!<\/p>\n","protected":false},"author":1,"featured_media":300972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-300971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"\n2019 Cannes Lions Highlights - Day 4 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/2019-cannes-lions-highlights-day-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019 Cannes Lions Highlights - Day 4\" \/>\n<meta property=\"og:description\" content=\"After a full schedule traversing the Croisette, you made it! 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